Podcast Episodes

Telling Shareable Stories with Your Brand

Episode 53

This is the last of four episodes related to brands and storytelling. What good is a story no one remembers, or isn’t easy for your customers, fans, …

6 years, 4 months ago

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#52 Telling Relatable Stories with Your Brand

Episode 52

This is the third of four episodes related to brands and storytelling. The best way to make your brand’s story memorable is to relate it to your audi…

6 years, 4 months ago

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#51 Telling Authentic Stories with Your Brand

Episode 51

This is the second of four episodes related to brands and storytelling. It’s time to stop thinking in the broadcast mode of marketing. Simply saying …

6 years, 5 months ago

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#50 Telling Educational Stories with Your Brand

Episode 50

This is the first of four episodes related to brands and storytelling. Think about the last time a friend or colleague told you about a brand or prod…

6 years, 5 months ago

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#49 Listen to Your Customers, Don't Talk at Them

Season 1 Episode 49

Part 5 of how to create an agile brand. To create a holistic customer experience, it’s important to use those channels as a means of two-way communic…

6 years, 5 months ago

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#48 Customer Experience Trumps Channels and Mediums

Season 1 Episode 48

Part 4 of how to create an agile brand. We need to stop thinking only in terms of the individual channels we reach customers through. Instead, we hav…

6 years, 5 months ago

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#47 Adaptivity and Collaboration in Your Company Culture

Season 1 Episode 47

Part 3 of how to create an agile brand. It’s also not enough to just be adaptive. Without culture and processes for easy collaboration both internall…

6 years, 5 months ago

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#46 Special Episode: The Power of Identity with Kory Patrick of TEKsystems

Season 1 Episode 46

Every day, threat actors are working to penetrate your organization’s perimeter and access unauthorized, sensitive and confidential information. No o…

6 years, 6 months ago

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#45 Evolutionary versus Revolutionary Processes

Season 1 Episode 45

Part 2 of how to create an agile brand. When thinking about evolution versus revolution, you need to know when to take which approach for your own br…

6 years, 6 months ago

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#44 Change is the Only Constant

Season 1 Episode 44

Part 1 of how to create an agile brand. While it seems that it’s only in the age of technology that everyone complains about being too busy and thing…

6 years, 6 months ago

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