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Klaviyo Is 1% Done: What Their Co-Founder Says the Other 99% Looks Like | #630
Episode 630
Klaviyo is sitting at $1.2 billion in revenue and 196,000 brands. Ed Hallen says it's 1% done.
Ed Hallen co-founded Klaviyo in 2012 with Andrew Bialec…
3 months ago
How to Build a Creative Machine That Finds Winners | #629
Episode 629
For most of a decade, the performance marketing edge came from audience strategy. Which targeting, which lookalikes, which exclusions. Media buying w…
3 months, 1 week ago
Kill the School Shoes: How Jess Hatzis Rebuilt a 134-Year-Old Brand in Six Months | #628
Episode 628
Most people know Jess Hatzis from frank body.
The coffee scrub brand built on a $10,000 investment, a genderless persona called Frank, and an Instagra…
3 months, 1 week ago
How to Calculate Your Breakeven Number | #627
Episode 627
Revenue is still the number most ecommerce founders lead with. It's the easiest to celebrate, the easiest to screenshot, and the one that gets the mo…
3 months, 2 weeks ago
Business Prison: Grant Arnott on the PE Deal That Cost Him More Than Click Frenzy | #626
Episode 626
Grant Arnott built Click Frenzy from his bedroom into Australia's most iconic online sale event. Then one private equity decision cost him nearly eve…
3 months, 2 weeks ago
How to Create a Hero Product as an Entry Point | #625
Episode 625
Most ecommerce brands can tell you their best-converting product. Fewer can tell you whether that product is bringing in the right customer.
There's a…
3 months, 3 weeks ago
It's Not Digital, It's Just Retail with Freedom's Paula Mitchell | #624
Episode 624
The whole ecommerce industry is racing to ship faster. Paula Mitchell thinks that's the wrong race.
Paula came to that view the hard way. After buildi…
3 months, 3 weeks ago
How to Go From eCommerce to Physical Retail #623
Episode 623
Customer acquisition costs on paid social have been rising for years. The channels that drove efficient growth half a decade ago are harder to justif…
3 months, 4 weeks ago
Why Most Ecommerce Brands Get Fulfilment Wrong with SKUTOPIA's Talea Bader | #622
Episode 622
Talea Bader is the founder of SKUTOPIA, a tech-led fulfillment platform rethinking how e-commerce brands scale their operations. What started from ru…
4 months ago
How to Turn Resale Into a Customer Acquisition Channel | #621
Episode 621
The conversation in most ecommerce businesses right now is about which channels to double down on. Meta is getting more expensive. CAC is going up. E…
4 months ago