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How to Prove Demand Before You Buy the Stock | #659
Episode 659
Ordering the right amount of stock can make or break an ecommerce business, and there's still no magic formula. Too much and your cash is stuck in st…
1 day, 2 hours ago
Influencer Gifting Done Right: Don't Send Them Tea, Send Them the Tea Set | #658
Episode 658
Taryn Williams has been in the talent and creator world longer than almost anyone in Australia, and she saw where it was going before the rest of us.…
5 days, 2 hours ago
How to Justify Brand Spend to a Performance Team | #657
Episode 657
If you've worked in ecommerce for more than five minutes, you know the pull of the conversion number. The moment leadership discovers that one magic …
1 week, 1 day ago
The Self-Built AI Brain Behind Style My Wall's Growth to 22 Staff | #656
Episode 656
The last time Justin Bausch was on the show, in May 2024, he was leading CRM at Ryderwear and AI meant product recommendations. He's back as a founde…
1 week, 5 days ago
How to Make Giving a Commercial Lever | #655
Episode 655
There's a link in ecommerce that mostly goes unsaid, and it's a slightly awkward one: the connection between giving and commercial benefit. When a br…
2 weeks, 1 day ago
A Competitor Copied Everything. So She Borrowed a Jet, a Lambo and a Black Dress | #654
Episode 654
Four years ago Elysia Krstevski didn't know what ecommerce was. She'd spent 15 years in musical theatre, working her way from receptionist to co-CEO.…
2 weeks, 5 days ago
How to Make Giving a Commercial Lever | #655
Episode 655
There's a link in ecommerce that mostly goes unsaid, and it's a slightly awkward one: the connection between giving and commercial benefit. When a br…
3 weeks, 1 day ago
How to Find Your Unicorn Ads | #653
Episode 653
Making a single ad used to cost half a million to a few million dollars. You poured everything into one hero execution and you had to be right, becau…
3 weeks, 1 day ago
The Best Exit Is the One You Don't Need: Rob Ward on Selling Quad Lock for $500M | #652
Episode 652
Five years ago Rob Ward came on the show as co-founder and CEO of Quad Lock, the phone-mount brand he and Chris Peters bootstrapped from a Kickstarte…
3 weeks, 4 days ago
How to Replatform Without Stalling the Business | #651
Episode 651
In ecommerce we're often asked to build a whole new house while making the existing one bigger and better at the same time. That's a replatform. You'…
4 weeks, 1 day ago