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How to Prove Demand Before You Buy the Stock | #659
Episode 659
Published 15 hours ago
Description
Ordering the right amount of stock can make or break an ecommerce business, and there's still no magic formula. Too much and your cash is stuck in stock going nowhere. Too little and you leave money on the table.
This Playbook is anchored by Bronte Campbell, co-founder of Earthletica, who deliberately sells out half her range to prove demand before she commits the cash. The proof: a 50% repeat rate.
In this playbook, we cover three things ecommerce operators need to know about proving demand before you buy the stock:
- Make the first buy small enough that being wrong is survivable
- Read the speed of the drop, not just whether it sold out
- Go in wanting the data to surprise you, then question your tail
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