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The $30 Million Turnaround That Started With 48 Hours of One on Ones | #650
Episode 650
Beck Williams took the CEO chair at Seed & Sprout in 2022. A business in decline. A warehouse full of bread boxes nobody wanted. And a plan to fix it…
1 month ago
How to Win Back Customers Without a Discount | #649
Episode 649
Most of us have a segment sitting in our email platform we've quietly given up on. The customers who haven't opened anything in months. And every tim…
1 month ago
From Three Olympic Golds to Taking on a $600 Billion Industry | #648
Episode 648
Bronte Campbell won three Olympic gold medals in the pool. Now she's taking on a $600 billion industry with a rule she swam by: raise the bar, then r…
1 month, 1 week ago
How to Make Your Email Flows Do the Selling | #647
Episode 647
Most email teams pour their week into campaigns. The Tuesday send, the launch, the sale out the door by Thursday. Meanwhile their flows quietly out-e…
1 month, 1 week ago
How Bared Turns Trusted Data Into Decisions and Action | Triple Whale | #646
Episode 646
Fourteen years ago, Angus Growney realised he could game his own attribution model. He's spent every year since chasing numbers he can actually trust…
1 month, 2 weeks ago
Why Converse Lets Creators Break Its Own Brand Rules with Dave Dullens | #645
Episode 645
Dave Dullens has spent 20 years keeping brands like that relevant. He's Head of Brand and Consumer at Conquest Sports, the 45-year Converse licensee …
1 month, 2 weeks ago
How to Get More From the Tools You Already Pay For | #644
Episode 644
Ecommerce has never had more tools, and it's never been less clear which one is doing what. Every new AI tool that lands overlaps with three you alre…
1 month, 2 weeks ago
The Shopify App Store Is Not Dead. Martin Cox on What Has Changed | #643
Episode 643
Martin Cox walked away from agency life two months ago. No business plan. Four Shopify apps with animal mascots. A clear view of where the ecosystem …
1 month, 3 weeks ago
How to Get More From Influencers by Spending Less | #642
Episode 642
Influencer marketing is still a young line item, the pricing is all over the shop, and you can spend real money on a creator without ever being sure …
1 month, 3 weeks ago
Doesn't Cost You Anything to Do Good: Rohan McCloskey on Building GoGenerosity | #641
Episode 641
Rohan McCloskey refunded $350,000 in donations, gave up his salary for a year, and nearly lost everything. He's still building GoGenerosity. And he'd…
1 month, 4 weeks ago