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How to Ask for Help Before You Need It | #640
Episode 640
Ecommerce is still a young industry, and it's moving faster than anyone in ecommerce can keep up with. Nobody has all the answers, and the pressure t…
2 months ago
The Unicorn Rule: Why The Lad Collective Publishes 15,000 Ads to Find 10 That Work | #639
Episode 639
The Lad Collective has shipped roughly 15,000 ads in four years. Around 10 of those have been unicorns. Mark Broadhead, Head of Creative and Growth, …
2 months, 1 week ago
How to Choose the Right Marketing Channels Using Data | #638
Episode 638
Most ecommerce teams are still arguing about channel split the same way they were five years ago. Meta versus Google, who gets the budget, who gets t…
2 months, 1 week ago
How Kathmandu Pulled Off a Four-Month Shopify Migration Mid Flash Sale | #637
Episode 637
Craig Mildenhall did not start in ecommerce.
He started in loyalty. Years at Loyalty New Zealand. A stint at adidas in Europe, running global loyalty …
2 months, 2 weeks ago
How to Find the Profit That's Already in Your Inventory | #636
Episode 636
Most businesses struggling with profitability aren't spending too much on ads. They're holding too much stock. The wrong stock. Stock bought on gut f…
2 months, 2 weeks ago
Inside I.AM.GIA's Global Playbook: Dom Moretti on Running Two Fashion Brands With One Team | #635
Episode 635
Dominique Moretti rebuilt the I.AM.GIA website from scratch in 12 weeks. Open rates sit above 50%. The re-engagement flow beats the welcome flow. And…
2 months, 3 weeks ago
How to Plan for a Product Recall Before You Need One | #634
Episode 643
Most product businesses don't have a recall plan. Not because they've decided against it. Just because the moment hasn't arrived yet.
Melanie Nolan bu…
2 months, 3 weeks ago
How Amart Holds Itself Accountable for Broken Promises: Inside Shippit's State of Shipping Report | #633
Episode 633
The gap between when you say the parcel will arrive and when it actually does is still the biggest unsolved loyalty problem in Australian retail. Thi…
2 months, 3 weeks ago
Inside the Emails of July, Step One and APG & Co: Three Klaviyo Champions on Why Segmentation Is Dying | The Klaviyo #632
Episode 632
Most brands know what their campaigns are doing. Fewer know whether their flows are actually doing the heavy lifting.
This is the second of three spec…
2 months, 4 weeks ago
How to Run a Live Shopping Show That Actually Sells | #631
Episode 631
Live shopping has been "the next big thing" in Australian ecommerce for five years. Grayson White has been doing it for fifteen.
Grayson White started…
3 months ago