Podcast Episodes
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Aspiration and ambition are POWERFUL motivators in your messaging
This lesson is a sample of my flagship program Copy School. When you're ready to take conversion copywriting seriously, and get more leads and sales …
12 hours ago
If You Think Your Headlines Suck, They Do. Steal the Techniques of the Pros 👀
In this tutorial, you will learn why you should write headlines last, not first, and why you should write 50 headlines, not just 1.
This episode of T…
1 day, 8 hours ago
Trying to Break into a Market with a Known Leader? Try This Value Proposition Formula
Stuck on your homepage headline? Try this formula for a stellar value proposition.
The who-specific value proposition is great if you’re trying to br…
2 days, 4 hours ago
Copywriting Newbie? Stop Collecting "Tricks" - Unlock Wins with THIS
New to copywriting?
Are you still trying to figure out this conversion copywriting thing?
In this tutorial, conversion copywriter, Joanna Wiebe, teac…
3 days ago
Could Your Next High-Converting Message Be Buried on Your Website?
After testing COUNTLESS value propositions as homepage headlines, we finally found the winner... and it was buried in a teensy tiny testimonial on so…
3 days, 20 hours ago
How to Optimize Your Proposal Process
Why do you need to optimize your proposal process?
Y’know that knot in your stomach when you get a new lead…
but you almost instantly worry they’re g…
4 days, 16 hours ago
How To Articulate Your Thoughts More Clearly Than 99% of People
These are the seven powerful techniques to help you communicate like the top 1%. Learn how to command attention, build trust, and get people to say y…
5 days, 12 hours ago
How to personalize a page in 15 minutes (with Brennan Dunn)
The frustrating thing about writing a website is that you have to write for some generic "visitor."
That home page headline you've rewritten 600,000 t…
6 days, 8 hours ago
The Day You Stop Chasing Original Ideas, Everything Changes.
💻 We differentiate brands: https://thedifferentiated.com/
Discover why originality is overrated and learn the four strategies that successful brands l…
1 week ago
How to grow your list with *quizzes*... part 2 (with Dawn Petrin)
Part 2 of our "Grow Your List with Quizzes" series happens here.
You'll see a whopping SIX hacks to optimize your quizzes. So you can grow your email…
1 week, 1 day ago