Episode Details

The frustrating thing about writing a website is that you have to write for some generic "visitor."
That home page headline you've rewritten 600,000 times has to work for... everyone.
And the way you organize your features on your tour page or your products on your catalogue page --- that's also gotta work for everyone.
Except, of course, it doesn't.
You don't actually need to use generic messages across your site.
You could, instead, try your hand at personalization.
Come meet Brennan.
He's a personalization pro.
In this Tutorial Tuesday, Brennan will walk us through a 15-min "how to personalize a page" hands-on tutorial. So you can overcome any intimidation you may feel and start driving personalization initiatives for your team or clients.

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Hi, I'm Jo! Welcome to Copyhackers!

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