Episode Details

Stuck on your homepage headline? Try this formula for a stellar value proposition.

The who-specific value proposition is great if you’re trying to break into a market or category that already has a leader. If you know who your early adopters will be, tailor your who-specific value prop to them. Then, once you cross the chasm to bigger markets and seek out broader adoption, you can modify your value prop at that time, if the market needs you to.

This lesson is a sample of my flagship program Copy School. When you're ready to take conversion copywriting seriously, and get more leads and sales at scale (without guessing), join us here: https://copyhackers.com/copy-school-by-copyhackers/

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This channel exists to show people of all skill levels how to find their message, transform it into customer-facing copy and optimize the helsinki outta its performance. You'll find that what we teach is based in proven, repeatable practices and is not for people who want to make a quick buck "as a writer." Copywriting is the beating heart of the world's most effective marketing - so abandon all expectations of rushing it. Take it seriously. We'll show you how.

Learn more about your ad choices. Visit megaphone.fm/adchoices