Podcast Episodes
Back to Search![The New Sp[AI]ce Race](https://content.production.cdn.art19.com/images/fe/ee/1c/48/feee1c48-9b36-47c7-a11f-1650a2d93f1b/fa4b82f348f5383fd4b8b01a792484daec584cfd0fa3548ed62e8968844c360e9e32b242c18c98fd406e9cbed030d22fab244da85b86223bf1eb852110319713.jpeg)
The New Sp[AI]ce Race
Episode 1572
The AI race is transforming search engine strategies. Michelle Robbins, Manager of Strategic Initiatives and Intelligence at LinkedIn, shares insight…
1 year, 2 months ago
Will using AI to automatically generate schema markup at scale be a trend or trash?
Episode 1573
Is AI-generated schema markup at scale effective? Martha van Berkel, CEO of Schema App, explains why automated schema generation falls short of under…
1 year, 2 months ago
How will the relationship between structured data and generative AI evolve over the next 18 months?
Episode 1571
Structured data's role in AI is rapidly evolving. Martha van Berkel, CEO of Schema App, examines how structured data will become a critical data feed…
1 year, 2 months ago
Structured data will become mandatory for ranking in AI-generated search results by 2025?
Episode 1570
Structured data may soon become mandatory for AI search rankings. Martha van Berkel, CEO of Schema App, shares her expert perspective on why search e…
1 year, 2 months ago
How GenAI uses structured data
Episode 1569
Structured data is critical for AI-powered search success. Martha van Berkel, CEO of Schema App, explains how to optimize content for generative AI e…
1 year, 2 months ago
3 areas SEO should focus on to stay relevant
Episode 1568
SEO professionals face a rapidly evolving landscape with AI integration. Dale Bertrand, President of Fire&Spark, shares strategic insights for mainta…
1 year, 2 months ago
One word that describes the current state of AI search integration into SEO strategies
Episode 1567
The future of SEO requires exploration amid AI integration. Dale Bertrand, President of Fire&Spark, shares how SEO professionals must upgrade their s…
1 year, 2 months ago
Investing more resources in educating LLMs about your brand vs optimizing for traditional search signals
Episode 1566
Traditional SEO signals vs. LLM optimization presents a false choice. Dale Bertrand of Fire&Spark explains why relevance remains the fundamental targ…
1 year, 2 months ago
The evolving relationship between content creators and AI tools
Episode 1565
AI is transforming content creation roles and requirements. Dale Bertrand, President of Fire&Spark, explains how AI tools are democratizing content p…
1 year, 2 months ago
Will optimizing content specifically for AI search become more important than traditional search optimization this year??
Episode 1564
Will AI search optimization overtake traditional SEO? Dale Bertrand, President of Fire&Spark, challenges this notion with a customer-first approach t…
1 year, 2 months ago