Podcast Episodes
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Will first-party customer data become the most valuable marketing asset by 2025?
Episode 1632
Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimo…
1 year, 1 month ago
Building marketing campaigns from customer relationship data
Episode 1631
93% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed rel…
1 year, 1 month ago
Game plan for balancing AEO, SEO, and GEO in your 2026 strategy
Episode 1630
84% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her …
1 year, 1 month ago
One word that describes the current state of SEO integration
Episode 1629
SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise i…
1 year, 1 month ago
Focusing on optimizing for voice search vs visual search if you have limited resources
Episode 1628
Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights …
1 year, 1 month ago
The evolving relationship between AEO and traditional SEO
Episode 1627
AI search adoption is accelerating faster than traditional SEO adaptation rates. Aimee Jurenka from SEO Sustainable has been tracking AI search evolu…
1 year, 1 month ago
AI Mode will eventually replace traditional search as the primary search experience?
Episode 1626
Google's AI mode is positioned to replace traditional search entirely. Aimee Jurenka from SEO Sustainable brings enterprise SEO expertise and direct …
1 year, 1 month ago
The AEO, SEO & GEO Debate
Episode 1625
Zero-click searches now dominate 65% of Google queries globally. Aimee Jurenka, SEO strategist at SEO Sustainable, has developed specialized tracking…
1 year, 1 month ago
Integration of SEO and CRO departments into a single "search experience" team
Episode 1624
In a world of AI search experiences, will impressions rise while clicks remain flat? Shaun Hinklein from Apollo.io challenges this assumption, arguin…
1 year, 1 month ago
Game plan for balancing automated content creation with maintaining E-E-A-T signals
Episode 1623
Balancing AI content with E-E-A-T signals requires strategic planning. Shaun Hinklein from Apollo.io shares his hybrid approach that prioritizes expe…
1 year, 1 month ago