Podcast Episodes
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Adaptive SEO for a Screenless, Off-Site Search Future
Episode 1583
In a screenless search future, SEO strategies must adapt. Jason Lax, Technical SEO Expert at SAP, shares enterprise-level approaches for navigating r…
1 year, 1 month ago
Is optimizing content specifically for AI summarization a legitimate strategy?
Episode 1582
Is optimizing for AI summarization a legitimate SEO strategy? Tyler Einberger from Momentic weighs in on the evolving landscape of content creation f…
1 year, 1 month ago
One word to describe the competition between Google and OpenAI
Episode 1581
In this episode, Tyler Einberger of Momentic examines the misleading nature of the Google-OpenAI competition. He reveals how Google maintains distrib…
1 year, 1 month ago
Optimize for AI or Traditional Search?
Episode 1580
The AI vs. traditional search optimization debate isn't as binary as it seems. Tyler Einberger from Momentic explains why fundamental SEO principles …
1 year, 1 month ago
How do you see zero-click searches evolving with AIO and LLM on rise?
Episode 1579
Zero-click searches are evolving rapidly with AI and LLMs. Tyler Einberger from Momentic explains how this trend is already impacting SEO measurement…
1 year, 1 month ago
ClickStream data will be the most helpful search data moving forward?
Episode 1578
Is clickstream data the future of search intelligence? Tyler Einberger from Momentic challenges this assumption, arguing that clickstream's 10-30% ac…
1 year, 1 month ago
SEO, GenAI/LLMs As Search, Lack Of Performance Data For SEO Professionals
Episode 1577
SEO faces disruption from generative AI and LLMs as search alternatives. Tyler Einberger, Co-founder and Head of Growth at Momentic, shares clickstre…
1 year, 1 month ago
Investing in comprehensive data clean up vs AI content expansion for AI rankings
Episode 1576
When resources are limited, SEO teams face tough investment choices. Martha van Berkel, CEO of Schema App, advocates prioritizing comprehensive data …
1 year, 2 months ago
Why LLMs Fail (and why AI alignment is needed)
Episode 1574
LLMs fail because they're prediction machines, not fact machines. Michelle Robbins, Manager of Strategic Initiatives and Intelligence at LinkedIn, ex…
1 year, 2 months ago
One word that describes the current state of search in the GenAI era
Episode 1575
In the GenAI era, search is "behind" according to industry experts. Martha van Berkel, CEO of Schema App, explains why most SEOs remain too tactical …
1 year, 2 months ago