Podcast Episodes
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Key skill sets and roles to build your SEO team from the ground up
Episode 1642
Enterprise SEO teams struggle with proper crawler management protocols. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, cla…
1 year, 1 month ago
LLM.txt files — trend or trash?
Episode 1641
Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search en…
1 year, 1 month ago
Technical SEO infrastructure vs human-crafted content quality with limited resources
Episode 1640
Enterprise SEO teams waste resources on ineffective LLM.txt files instead of proven protocols. Duane Forrester, former Bing search engineer and found…
1 year, 1 month ago
How will machine trust signals evolve for content creators next year?
Episode 1639
LLM.txt files offer no actual SEO value for content creators. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, explains why …
1 year, 1 month ago
Does retrieval-based search make traditional keyword research obsolete?
Episode 1638
Retrieval-based search is transforming how SEO professionals approach keyword strategy. Duane Forrester, former Bing Senior Product Manager and found…
1 year, 1 month ago
Machine trust and retrieval-based search transformation
Episode 1637
Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search en…
1 year, 1 month ago
Game plan for convincing technical leadership to invest more in customer data integrations
Episode 1636
Customer data integration challenges cost enterprises millions in missed revenue opportunities annually. Eddie Patzsch, marketing strategist at Optim…
1 year, 1 month ago
One word that describes the relationship between customer data and marketing campaign success
Episode 1635
Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how le…
1 year, 1 month ago
Invest in better data integration vs advanced content personalization
Episode 1634
Marketing teams waste 73% of their budget on misdirected campaigns. Eddie Patzsch, marketing strategist at Optimove, explains why data integration ou…
1 year, 1 month ago
One major shift in data-driven marketing campaigns in five years
Episode 1633
Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduce…
1 year, 1 month ago