Podcast Episodes
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One word that describes the current state of global SEO
Episode 1592
Global SEO is increasingly fragmented across platforms and user behaviors. Sebastien Edgar, founder of SEOSeb and Previsible, explains how search div…
1 year, 3 months ago
Using AI to auto-generate multilingual content variations
Episode 1591
Multilingual content generation with AI requires human oversight. Sebastien Edgar, SEO expert from SEOSeb & Previsible, examines the limitations of f…
1 year, 3 months ago
Advanced Global SEO Strategies
Episode 1590
Global SEO requires unique market-specific approaches. Sebastien Edgar, SEO consultant at SEOSeb and expert at Previsible, shares his international e…
1 year, 3 months ago
The Consolidation of Search
Episode 1589
The SEO industry is undergoing a seismic shift — from rising M&A activity to the growing dominance of AI in search. In this episode, Jordan Koene, SE…
1 year, 3 months ago
How to maintain brand visibility when users can't see search results
Episode 1588
Brand visibility faces new challenges in AI-driven search environments. Jason Lax, SEO Director at SAP, shares practical approaches for maintaining v…
1 year, 3 months ago
Optimizing for Google's traditional search results vs emerging platforms
Episode 1587
Traditional search vs. emerging AI platforms: which deserves focus? Jason Lax from SAP makes the case for prioritizing emerging technologies over leg…
1 year, 3 months ago
How will consumer behavior evolve in the next 12 months?
Episode 1586
Consumer behavior is rapidly evolving with AI tools. Jason Lax from SAP examines how search patterns are shifting from traditional queries to more ef…
1 year, 3 months ago
Should you build separate teams for traditional vs AI search?
Episode 1585
Should you separate traditional and AI search teams? Jason Lax from SAP weighs in on this emerging organizational question facing SEO departments. He…
1 year, 3 months ago
Will Structured Data Continue To Increase In Importance?
Episode 1584
Structured data's role in search continues to evolve rapidly. Jason Lax from SAP examines whether structured metadata will become more critical as se…
1 year, 3 months ago
Adaptive SEO for a Screenless, Off-Site Search Future
Episode 1583
In a screenless search future, SEO strategies must adapt. Jason Lax, Technical SEO Expert at SAP, shares enterprise-level approaches for navigating r…
1 year, 3 months ago