Podcast Episodes
Back to SearchYour Conversion Rate Is Lying to You: The 4 Numbers That Actually Predict Revenue
Season 9 Episode 468
Your conversion rate is lying to you. If you're scaling a Shopify brand and treating CRO as a single number, this episode rebuilds how you diagnose w…
3 months, 2 weeks ago
From Dashboards to Doing: Triple Whale's Moby 2 with Maxx Blank
Season 9 Episode 467
Your attribution dashboard tells you ROAS dropped, but not what to do about it, and for scaling Shopify brands that gap costs real ad spend.
In this e…
3 months, 2 weeks ago
What's Your Profit Target? The Question Most Shopify Founders Can't Answer (with Thomas Gleeson, StoreHero)
Season 9 Episode 466
Great ROAS but no profit? If you're a Shopify brand watching revenue grow while margin disappears, this episode shows you where the money actually le…
3 months, 3 weeks ago
The 5 to 15% of Revenue Hiding in Your Shopify Store (and Why You Never Capture It)
Season 9 Episode 465
There's revenue sitting in your Shopify store right now, and most brands doing $1M+ never capture it because they're too busy fighting fires.
In this …
3 months, 3 weeks ago
Why AI Recommends Some Shopify Products and Ignores Yours
Season 9 Episode 464
ChatGPT and Google's AI are recommending products right now, and Shopify brands with messy, scattered product data are the ones getting skipped.
In th…
3 months, 4 weeks ago
Voice Is the New SMS for Shopify (Here's Where It's Already Working)
Season 9 Episode 463
AI voice agents are recovering 35% of abandoned Shopify carts, and most operators haven't noticed yet.
In this solo episode, Steve Hutt breaks down:
Wh…4 months ago
Why a 3,000-Follower Creator Beats a Celebrity Influencer (And How to Run It at Scale)
Season 9 Episode 462
Meta and Google CACs keep climbing, so Shopify brands are paying micro-influencers in product, not cash.
In this episode, William Gasner, co-founder a…
4 months, 1 week ago
AI Brought a Stranger to Your Door. Now What?
Season 9 Episode 461
AI just delivered a stranger to your Shopify store who has zero brand context — and the first 48 hours after purchase decide whether they ever come b…
4 months, 1 week ago
Your Ads Know Your Customer. Your Website Doesn't
Season 9 Episode 460
Your ads are hyper-personalized. Your Shopify storefront isn't. That mismatch is leaking conversions for 7-figure brands.
In this episode, Kratik Agra…
4 months, 2 weeks ago
How First-Party Shopify Data Cuts Meta Ad CAC by 30%
Season 9 Episode 459
Your strongest Meta ads signal is sitting in Shopify, not the pixel, and most brands are leaving it untapped.
In this episode, Tiago Costa, co-founder…
4 months, 2 weeks ago