Podcast Episodes
Back to SearchAI Brought a Stranger to Your Door. Now What?
Season 9 Episode 461
AI just delivered a stranger to your Shopify store who has zero brand context — and the first 48 hours after purchase decide whether they ever come b…
2 months, 3 weeks ago
Your Ads Know Your Customer. Your Website Doesn't
Season 9 Episode 460
Your ads are hyper-personalized. Your Shopify storefront isn't. That mismatch is leaking conversions for 7-figure brands.
In this episode, Kratik Agra…
2 months, 4 weeks ago
How First-Party Shopify Data Cuts Meta Ad CAC by 30%
Season 9 Episode 459
Your strongest Meta ads signal is sitting in Shopify, not the pixel, and most brands are leaving it untapped.
In this episode, Tiago Costa, co-founder…
2 months, 4 weeks ago
Revenue Up, Profit Flat: The Multi-Marketplace Trap Stalling Shopify Brands
Season 9 Episode 458
Scaling your Shopify brand to Amazon, Walmart, or TikTok Shop with revenue climbing but profit flat? You've hit the freelancer fragmentation trap.
In …
3 months ago
Only 30 Shopify Merchants Used OpenAI's Instant Checkout. Here's Why That Matters.
Season 9 Episode 457
Out of millions of Shopify merchants, only 30 went live with OpenAI's Instant Checkout before it got killed six months later. Here's what actually ha…
3 months, 2 weeks ago
The $9,000 Affiliate Fraud Most Shopify Brands Are Paying For (And Don't Know It)
Season 9 Episode 456
A mom influencer with 3,000 followers pocketed $9K in fraudulent affiliate commissions in 90 days. If you run a Shopify affiliate program, you're lik…
3 months, 3 weeks ago
Your Shopify Store Might Be Selling at a Loss (And Your Inventory Is Why)
Season 9 Episode 455
Shopify's free inventory tool Stocky shuts down August 31—and most of the 100,000+ merchants using it don't have a replacement plan yet.
In this episo…
3 months, 4 weeks ago
Your ROAS Is Lying to You: How Profit-First Marketing Actually Works
Season 9 Episode 454
Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it's costing them.
In this ep…
4 months ago
Your Shopify Store Is Already Inside ChatGPT — Here's What That Actually Means
Season 9 Episode 453
Your Shopify store is now live inside ChatGPT, Copilot, and Google AI Mode—and most merchants have no idea it happened.
In this solo episode, Steve br…
4 months, 1 week ago
Your Ads Aren’t Broken. Your Data Is. (Here’s the Fix)
Season 9 Episode 452
Three dashboards, three different numbers—if your Meta, Google, and Shopify analytics can't agree on conversions, you're making spend decisions on br…
4 months, 2 weeks ago