Episode Details

Most Shopify brands hire offshore for the wrong reason, and it often costs them double what they think they're saving.

In this episode, Nicolas Bivero, CEO and co-founder of Penbrothers, breaks down:

• Why chasing the cheapest labor costs brands more, and what cost efficiency looks like instead
• The 6-month Hypercare framework Penbrothers uses to onboard both new hires and clients successfully
• How one e-commerce client scaled to 80+ Philippines hires and sold at a higher EBITDA multiple

Whether you're filling your first process-driven role or scaling a full offshore team, this conversation delivers strategies you can test this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-481/

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