Podcast Episodes
Back to SearchOnly 30 Shopify Merchants Used OpenAI's Instant Checkout. Here's Why That Matters.
Season 9 Episode 457
Out of millions of Shopify merchants, only 30 went live with OpenAI's Instant Checkout before it got killed six months later. Here's what actually ha…
1 month, 1 week ago
The $9,000 Affiliate Fraud Most Shopify Brands Are Paying For (And Don't Know It)
Season 9 Episode 456
A mom influencer with 3,000 followers pocketed $9K in fraudulent affiliate commissions in 90 days. If you run a Shopify affiliate program, you're lik…
1 month, 2 weeks ago
Your Shopify Store Might Be Selling at a Loss (And Your Inventory Is Why)
Season 9 Episode 455
Shopify's free inventory tool Stocky shuts down August 31—and most of the 100,000+ merchants using it don't have a replacement plan yet.
In this episo…
1 month, 3 weeks ago
Your ROAS Is Lying to You: How Profit-First Marketing Actually Works
Season 9 Episode 454
Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it's costing them.
In this ep…
2 months ago
Your Shopify Store Is Already Inside ChatGPT — Here's What That Actually Means
Season 9 Episode 453
Your Shopify store is now live inside ChatGPT, Copilot, and Google AI Mode—and most merchants have no idea it happened.
In this solo episode, Steve br…
2 months, 1 week ago
Your Ads Aren’t Broken. Your Data Is. (Here’s the Fix)
Season 9 Episode 452
Three dashboards, three different numbers—if your Meta, Google, and Shopify analytics can't agree on conversions, you're making spend decisions on br…
2 months, 2 weeks ago
Why Your 7X ROAS Isn't Showing Up in Your Bank Account
Season 9 Episode 451
Revenue rising, profit shrinking? Your Shopify brand may have a profitability problem disguised as a growth problem.
In this episode, Ben Dyer, Head o…
2 months, 3 weeks ago
From 8 Cents to 40 Cents Per Subscriber: Building a Retention System That Actually Pays
Season 9 Episode 450
Your email list generates $0.08 per subscriber on average—but Shopify brands with the right retention system are hitting $0.40.
In this episode, Tris …
2 months, 4 weeks ago
Your ROAS Is Green. Your Bank Account Isn't. Here's Why.
Season 9 Episode 449
Revenue climbing, dashboards green, bank account still running dry—Shopify brands can have an 8x ROAS and still lose $100K a month.
In this episode, …
3 months ago
How Much Should You Actually Spend on AI? A Revenue-Stage Framework for Shopify Brands
Season 9 Episode 448
Shopify brands are stacking AI tools and wasting money. If you're not sure what to actually spend on AI at your revenue stage, this episode cuts thro…
3 months, 2 weeks ago