Podcast Episodes
Back to SearchWhy Your 7X ROAS Isn't Showing Up in Your Bank Account
Season 9 Episode 451
Revenue rising, profit shrinking? Your Shopify brand may have a profitability problem disguised as a growth problem.
In this episode, Ben Dyer, Head o…
4 months, 3 weeks ago
From 8 Cents to 40 Cents Per Subscriber: Building a Retention System That Actually Pays
Season 9 Episode 450
Your email list generates $0.08 per subscriber on average—but Shopify brands with the right retention system are hitting $0.40.
In this episode, Tris …
5 months ago
Your ROAS Is Green. Your Bank Account Isn't. Here's Why.
Season 9 Episode 449
Revenue climbing, dashboards green, bank account still running dry—Shopify brands can have an 8x ROAS and still lose $100K a month.
In this episode, …
5 months ago
How Much Should You Actually Spend on AI? A Revenue-Stage Framework for Shopify Brands
Season 9 Episode 448
Shopify brands are stacking AI tools and wasting money. If you're not sure what to actually spend on AI at your revenue stage, this episode cuts thro…
5 months, 2 weeks ago
Stop Giving Discounts To Customers Who Were Already Going To Buy
Season 9 Episode 447
Blind discounting is quietly destroying your Shopify margins—even when customers were already ready to buy.
In this episode, Muhammed Tüfekyapan, foun…
5 months, 3 weeks ago
Why Your Best Content Is Invisible in AI Search (And How to Fix It)
Season 9 Episode 446
Six-month window to rank in AI search before enterprises catch up—if your Shopify brand isn't showing up in ChatGPT or Perplexity product recommendat…
6 months ago
Why Your $100 DTC Orders Can't Compete with $10K Wholesale Relationships
Season 9 Episode 445
DTC brands struggling in 2025: there's a $5.9 trillion wholesale opportunity you're missing while chasing the $1.3 trillion online market.
In this epi…
6 months, 1 week ago
Why Alibaba Shows You The Wrong Suppliers First (And What Top Brands Do Instead)
Season 9 Episode 444
Alibaba makes 90% of revenue from supplier advertising—meaning the factories you see first simply paid the most to rank there.
In this episode, discov…
6 months, 2 weeks ago
162,000 Discount Codes Analyzed: The Unique Strategy That's Secretly Driving Shopify's Top Brands
Season 9 Episode 443
Most Shopify stores are bleeding margin with generic discount codes that get scraped, shared, and abused—while missing the strategic segmentation tha…
6 months, 3 weeks ago
Why Shopify Brands Need a Data Layer (Not Just Better Tracking)
Season 9 Episode 442
When Facebook shows 50 sales, Google Analytics shows 35, and Shopify shows 68 — which number do you trust to scale profitably?
In this episode, discov…
6 months, 4 weeks ago