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SAP’s Alicia Tillman: The focus of B2B marketing has gone from decision-makers to consumers
B-to-B marketing is not a bubble. The rise of influencers and direct-to-consumer businesses have presented marketers with new challenges with whom to…
7 years ago
Karmarama's Ben Bilboul on working with a consultancy
Consolidation is the name of the game and one of the big players in the M&A space are consultancies. Karmarama CEO Ben Bilboul discusses the merits o…
7 years ago
Marketing drives the business again and agencies consolidate: The best of Making Marketing podcast in 2018
On this episode of the Making Marketing by Digiday, we recap the big themes that emerged for marketers this year, from agency consolidation to market…
7 years ago
GoPro’s Nick Woodman on building a media brand that sells cameras
For GoPro, it never considered itself as solely a camera maker. Rather, it was a media brand, according to founder Nick Woodman. He discusses reshap…
7 years ago
iCrossing’s Anne Bologna: Brands will take more marketing in-house in 2019
Big mergers resulting in new entities like Wunderman Thompson and VMLY&R have set the tone for 2019: It’s going to be the year of consolidation. Anne…
7 years, 1 month ago
Deutsch’s Mike Sheldon: The advertising agency business is not growing
The big shift in this year has been in the marketers’ demands from an agency. It’s not just about the advertising anymore. Agencies are increasingly …
7 years, 1 month ago
IBM’s Michelle Peluso: Marketers need to be retrained on new skills
Blockchain and AI are IBM's big bets to take the company back on the top as a leader in innovation and technology. Michelle Peluso, chief marketing o…
7 years, 1 month ago
Nestle’s Pete Blackshaw: It’s challenging for a company our size to pivot
There's a lot of talk around "nimbleness" inside big companies. But the legacy internal red tape stands in the way of operations and the lessons of t…
7 years, 1 month ago
Rothy's president Kerry Cooper: The challenge for DTC brands is to figure out a path to profitability
Instagram has long been touted as a haven for direct-to-consumer brands. The case has been the same for Rothy’s, a women’s shoe brand that recently s…
7 years, 2 months ago
MedMen’s David Dancer: Regulations need to catch up with the business of cannabis
Cannabis has succeeded in going from being stigmatized by society to now capturing the imagination of retailers, investors and consumers. MedMen, a p…
7 years, 2 months ago