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Gravity Products CEO Mike Grillo: DTC is not a business model
Born online direct-to-consumer brands are increasingly turning to traditional physical retail models to find new places for growth. Mike Grillo, CEO …
6 years, 9 months ago
Thirty Madison's Steven Gutentag: DTC brands risk being dismissed as an 'Instagram brand'
Thirty Madison, the parent company behind men’s hair loss treatment Keeps and migraine treatment company Cove, which just raised a little over $15 mi…
6 years, 10 months ago
American Express's Elizabeth Rutledge: Customer advocacy is the best marketing
At a time when brands everywhere are turning to digital marketing to connect with customers, American Express is taking a much more human approach. F…
6 years, 10 months ago
Shiv Singh: When it comes to platforms, marketers have messed up
For Shiv Singh, most of the industry's current problems come down to trust. That's the focus of the former PepsiCo and Visa marketing executive's new…
6 years, 10 months ago
Hims' Andrew Dudum: A DTC shake out is coming
One year old men's healthcare DTC brand is attempting to disrupt healthcare. The company, which is centered around removing the friction from treatin…
6 years, 10 months ago
Orange Theory’s Kevin Keith: ‘Wellness is here to stay’
Orange Theory, a fitness company founded in 2010, is now making $1 billion in revenue and is on track to open 2,500 studios by 2024. The brand is rid…
6 years, 11 months ago
Ro’s Rob Schutz: Facebook remains the most effective customer acquisition channel
Ro, a healthcare direct-to-consumer company that began with a product to treat erectile dysfunction, has a different set of marketing challenges to w…
6 years, 11 months ago
'How Hill City affects Gap Inc. is TBD': Eric Toda on incubating a brand within a retailer
Late last year, Gap Inc. launched Hill City, an activewear line that is its version of Athleta, but for men. It's also the retail giant's new opportu…
6 years, 11 months ago
Parachute's Luke Droulez: I don't want to be known as a Facebook brand
Born online, so-called DTC brands are growing up. Retailers that were once solely e-commerce are now turning to a more traditional playbook for growt…
6 years, 11 months ago
Intel's Teresa Herd: In-house agencies have 'invaluable' access to the business
The road to in-house certainly isn’t smooth. As the industry gets more and more excited about brands building their internal agencies, a bit of a rud…
7 years ago