Podcast Episodes
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Omnicom’s Peter Sherman: We want to connect, not collapse our agencies
In the past year, the agency world has been rife with news of consolidation. Most executives have explained this as part of a longer-term plan to cre…
6 years, 7 months ago
Salesforce’s Stephanie Buscemi: Brand purpose is important for your business to do well
Brand purpose has become the go-to phrase for chief marketing officers. Stephanie Buscemi, CMO at Salesforce, claims brand purpose is imperative for …
6 years, 7 months ago
Shopify’s Hana Abaza: Direct-to-consumer is a mindset, not a business model
Shopify has emerged anew in the direct-to-consumer era. The 15-year-old e-commerce platform that powered the small business segment is worth $25 bill…
6 years, 8 months ago
Liberty Mutual’s Emily Fink: Our customer's expectations are being shaped by DTC brands
The direct-to-consumer era is changing consumer behavior and expectations across categories, be it retail or insurance. Liberty Mutual has felt this …
6 years, 8 months ago
'We think of our category as comfort': Brooklinen CEO Rich Fulop on expanding beyond sheets
The direct-to-consumer playbook at this point is well known: Launch online with one product, expand to physical stores, and stretch into new products…
6 years, 8 months ago
Athleta CMO Sheila Shekar Pollak: Moving creative in-house was not out of frustration with agencies
In the last year, Athleta, the women's workout wear brand owned by Gap Inc., has taken its creative in-house for its content creation efforts. Athlet…
6 years, 8 months ago
Mizzen and Main’s Kevin Lavelle: The DTC space will see 'a lot of carnage.'
There is no lack of success stories in the direct-to-consumer markets. But there are also questions being asked of how long the industry can sustain …
6 years, 9 months ago
Visible CMO Minjae Ormes: Phone service can be a ‘lifestyle brand’
A few months ago, Verizon launched Visible, a new brand that sits within the multi-billion dollar company. Launched invite-only, Visible is a digital…
6 years, 9 months ago
MM. LaFleur's Sarah LaFleur: To grow, you have to diversify away from Facebook
As DTC brands grow up, they begin to look a lot like traditional brands. The challenge then, is differentiation. The solution: better data management…
6 years, 9 months ago
Deloitte Digital’s Alicia Hatch: We are ready to put skin in the game
Consultancies are turning into agencies as agencies grapple for a seat at the table. Alicia Hatch, CMO of Deloitte Digital, the $1 billion ad agency …
6 years, 9 months ago