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Hint's Kara Goldin: 'It's not all about Facebook'
When Kara Goldin founded Hint in 2005, she was searching for a way to get herself to drink more water. Her solution: adding chopped fruit to pitchers…
6 years, 4 months ago
Accenture’s Amy Fuller: ‘Talent branding is not just important, it’s central’
Amy Fuller, CMO of Accenture, is overseeing an expansive list of functions throughout the company, and she likes it that way. For a company that see…
6 years, 5 months ago
Daily Harvest's Rachel Drori: There is a cycle of torching cash in the DTC space
Rachel Drori started a company because she was hungry. But once the seeds of Daily Harvest were planted in her head, she dove in, and started trying …
6 years, 5 months ago
Foot Locker's Jed Berger: 'The marketing industry is in for an evolution'
In the past few years, Foot Locker has been making headlines for its aggressive push to modernize, and according to the company's CMO, Jed Berger, th…
6 years, 5 months ago
Quip's Shane Pittson: Being in physical stores makes us more accessible
Electric toothbrush DTC brand Quip wants to grow up, and it is doing so by going beyond DTC. As is common with many direct-to-consumer brands looking…
6 years, 5 months ago
Buffy's Paul Shaked: There's Facebook-first mentality in the marketing industry
When sustainable bedding brand Buffy, launched in late 2017, it looked like the archetypical direct-to-consumer company: online presence, purpose-dri…
6 years, 6 months ago
Leesa's David Wolfe: We have to find more efficient channels than Facebook
When David Wolfe co-founded premium mattress brand, Leesa in 2014, he already had almost two decades of experience in the DTC world. Throughout that …
6 years, 6 months ago
Vuori founder Joe Kudla: You don’t want a VC running your business
Vuori clothing, an athleisure brand launched in 2015, is a rarity: The company, which does do most of its business direct-to-consumer, has a healthy …
6 years, 7 months ago
DTC furniture brand Burrow’s Alex Kubo: Facebook still has some value but it’s become more challenging
Burrow is a digital-born luxury furniture company, that, like most DTC brands, put most of its marketing eggs in the Facebook basket. But it soon rea…
6 years, 7 months ago
Patron and Grey Goose CMO Lee Applbaum: We’re fighting for our share in the luxury category
As the traditional lines of luxury blur, luxury marketers are competing for attention and consumer spend across categories. Lee Applbaum, CMO of the …
6 years, 7 months ago