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MullenLowe Group's Alex Leikikh: There are too many agencies
The agency world is shrinking. Alex Leikikh, global CEO at MullenLowe Group, thinks there is an oversupply of agencies in the U.S. market. He believe…
7 years, 2 months ago
Citi’s Jennifer Breithaupt: People are turning away from traditional advertising
Citi has doubled down on music as it tries to become a more emotional part of its customers' lives, Citi’s Global Consumer CMO Jennifer Breithaupt sa…
7 years, 2 months ago
Droga5's Neil Heymann: We have to remind ourselves that data represents people
Independent agencies are having a moment in the competitive advertising agency landscape, but it's not all rosy. On this episode of Making Marketing,…
7 years, 3 months ago
VMLY&R’s Jon Cook: Agencies take the client relationship for granted
Last week, Midwest digital shop VML was merged with old-school legacy agency Y&R, one of the first moves under WPP's new CEO, Mark Read. It's part of…
7 years, 3 months ago
Equinox's Vimla Black Gupta on data, influencers and turning Equinox into a lifestyle brand
When it comes to lifestyle brands, Equinox makes a pretty good case for itself. What started out as a luxury gym has evolved into a hospitality brand…
7 years, 3 months ago
R/GA's Bob Greenberg: 'If I see enough pushback, I'm on the right track'
In 1977, Robert Greenberg, also known as Bob, and his brother, Richard, decided to combine both their creative powers and initials to create R/GA. Si…
7 years, 3 months ago
Verizon's Andrew McKechnie: 'The agency model is pretty flawed'
In the Spring of 2017, Verizon brought on Andrew McKechnie to run its new, in-house creative agency after a long career at Apple and a handful of oth…
7 years, 4 months ago
Heineken's Jonnie Cahill: Bringing data and advertising in-house isn't always sustainable
Jonnie Cahill, the new CMO for Heineken USA, is charged with marketing one of the world's largest beer brands in one of the largest beer markets. In …
7 years, 4 months ago
Publicis' Nick Law: Big agencies don't take creativity seriously
Since joining Publicis Groupe as global chief creative earlier this year, Nick Law, a longtime agency veteran, has been on a mission to help reinvent…
7 years, 4 months ago
Group M's Susan Schiekofer: We need to understand where impressions are coming from
Susan Schiekofer, Chief Digital Investment Officer at Group M, runs digital investments at the world's largest media agency where her focus is purely…
7 years, 4 months ago