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VC Eric Hippeau: Marketing is at risk of being commoditized
Eric Hippeau, managing partner at Lerer Hippeau Ventures, has invested in many entrepreneurial projects over the years. When looking for his next inv…
7 years, 5 months ago
Dentsu's Nick Brien: Performance based compensation deals are the future
Nick Brien, CEO of the Dentsu Aegis Network, talks about holding the agencies to a higher standard on accountability, the impending consultancy compe…
7 years, 5 months ago
Intel’s Yogiraj Graham: Brands should own the creative process
Yogiraj Graham is the global director of the creative content labs at Intel. Through its in-house shop, Agency Inside, Intel has for years exercised …
7 years, 5 months ago
Northwestern Mutual’s Aditi Gokhale: ' I’m not a big believer in outsourcing everything to agencies'
Aditi Javeri Gokhale, the CMO of Northwestern Mutual, crafted her own job description as the first-ever CMO of the company and overhaul Northwestern …
7 years, 5 months ago
Ogilvy’s Tham Khai Meng: Data without ideas is worthless
Tham Khai Meng is Ogilvy's worldwide chief creative officer. He thinks 'Westworld' is right. What is the difference between fake and real anymore? AI…
7 years, 6 months ago
Anheuser-Busch’s Marcel Marcondes: Marketing is moving from being a ‘support function’
Companies have to be more than buildings -- they have to stand for something. It’s a tall order, especially if you sell products like toothpaste or d…
7 years, 6 months ago
Richard Edelman: 'We would have been choked by the holding companies'
Richard Edelman, president and CEO of Edelman, inherited the family business from his father 40 years ago. Since then, he has expanded the company to…
7 years, 6 months ago
Wongdoody’s Tracy Wong: We're living the reality of dying ad agencies
Adapt or die. It’s something most business say they practice but rarely do. An exception is Tracy Wong, the founder of Wongdoody, a 25-year-old creat…
7 years, 7 months ago
HP's Antonio Lucio: 'Most data is commoditized'
In the year of the pivot to reality, marketers are rethinking their reliance on agencies and relationships with platforms. The General Data Protectio…
7 years, 7 months ago
‘Advertising’s a weird industry’: Wieden+Kennedy’s Neal Arthur on stumbling into a career
As managing director of Wieden+Kennedy, Neal Arthur is an independent spirit who grew up as the only black kid in his California neighborhood. At Wie…
7 years, 7 months ago