Podcast Episodes
Back to SearchStories That Cause Clients To Instantly Sit Up And Take Notice - Part Three
Should stories be dramatic? Incredibly, the answer is NO. Drama comes from the 90% principle. And this means that your audience needs to know 90% of your story in advance. And that's one of the eleme…
Published on 10 years, 9 months ago
Craft Amazing Stories For Business - Part Two
Storytelling isn't an art. It's a science. Every kid knows how to tell stories. And it's cute to be a storyteller when you're a kid. But when you put structure to writing and storytelling you take it…
Published on 10 years, 9 months ago
How To Craft Amazing Stories For Business - Part One
Storytelling is a craft that small business owners need to improve their marketing. Without stories, a marketing strategy is like a boat without a rudder. Fact, figures and data can only go so far. L…
Published on 10 years, 9 months ago
Create Immense Power With A "True Personality"
When you're in marketing, one of the big "marketing strategies" is to appear bigger than you are. Every one in the marketing field or in business is always talking about "six figure" incomes and "how…
Published on 10 years, 9 months ago
Unusual Time Management Ideas
It's not easy to save time. We all know that. Yet, time management isn't just a factor of getting a fancy to-do list. Sometimes it involves some pretty odd things that you have to do. At Psychotactic…
Published on 10 years, 9 months ago
How To Craft A 100-Year Business Plan: The Three-Prong System
It's not enough to want to have passive income. You may think it's a smart way to go about things, but in fact, it's pretty shallow. You want to create magic, and to create that magic you need the he…
Published on 10 years, 9 months ago
Is The Four-Hour Work Week A Waste Of Time?
There's a difference between the "four-hour workweek" and magic. You can create revenue in a short week. You can't create magic. Magic is what we all want to create with our work. Most of us love our…
Published on 10 years, 9 months ago