Podcast Episodes
Back to SearchThe Bikini Principle: Why It's A Cool Attraction Factor
The bikini concept or bikini principle works on a simple idea. That by giving away 90% of the concept, and keeping 10%, the attraction factor is just…
11 years, 3 months ago
The Power of Enough—And Why It's Critical To Your Sanity
How much is enough? And where do you stop? It's easy to get all wrapped up in this whole concept of passive income and how smart it seems. Yet, you c…
11 years, 3 months ago
Stories That Cause Clients To Instantly Sit Up And Take Notice - Part Three
Should stories be dramatic? Incredibly, the answer is NO. Drama comes from the 90% principle. And this means that your audience needs to know 90% of …
11 years, 3 months ago
Craft Amazing Stories For Business - Part Two
Storytelling isn't an art. It's a science. Every kid knows how to tell stories. And it's cute to be a storyteller when you're a kid. But when you put…
11 years, 3 months ago
How To Craft Amazing Stories For Business - Part One
Storytelling is a craft that small business owners need to improve their marketing. Without stories, a marketing strategy is like a boat without a ru…
11 years, 3 months ago
Create Immense Power With A "True Personality"
When you're in marketing, one of the big "marketing strategies" is to appear bigger than you are. Every one in the marketing field or in business is …
11 years, 3 months ago
Unusual Time Management Ideas
It's not easy to save time. We all know that. Yet, time management isn't just a factor of getting a fancy to-do list. Sometimes it involves some pret…
11 years, 3 months ago
How To Craft A 100-Year Business Plan: The Three-Prong System
It's not enough to want to have passive income. You may think it's a smart way to go about things, but in fact, it's pretty shallow. You want to crea…
11 years, 3 months ago
Is The Four-Hour Work Week A Waste Of Time?
There's a difference between the "four-hour workweek" and magic. You can create revenue in a short week. You can't create magic. Magic is what we all…
11 years, 3 months ago