Podcast Episodes
Back to SearchWhy "Infotainment" Creates Binge-Consumption in Readers and Listeners
What makes one presentation far superior than the next? What makes you want to binge-listen to some podcasts and just reject the others? What makes o…
10 years, 10 months ago
How To Avoid Boring Testimonials (And Get 1000-1500 Word Stories Instead)
We ask for testimonials and we get them, but are they any good? Or are they the usual sugary stuff that no one really reads. How do you get testimoni…
10 years, 10 months ago
How To Smother Perfectionism—With A Timer!
You've told yourself you shouldn't be a perfectionist. Yet time and time again we head back to getting things done—perfectly. And in the process we g…
10 years, 10 months ago
Three Incredibly Precise Steps To Get "Advance Testimonials" From Clients
Most of us wait until a job is completed to ask for testimonials. Admittedly that's a good time, but it's also much harder to get a testimonial from …
10 years, 10 months ago
Why "Anti-Fragility" Breeds Success (And How Nature Focuses On It)
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It's easy to just want praise, but that's not how nature works. Nature roots out the fragile and keep only that which is anti-fr…
10 years, 10 months ago
Is "How-NOT-To" More Powerful Than How To?
When we're writing a book, creating a workshop or giving a presentation, we go hurtling down the path of HOW-TO. Except it seems that HOW-To is only …
10 years, 11 months ago
How To Prevent Competitors From Copying Your System
When you have a product or course online it seems it's easy for competitors to copy it. Yet, being in online marketing isn't the only place things ca…
10 years, 11 months ago
Sales Pages?The Problem With The First Few Paragraphs
Most of us make a fundamental mistake when dealing with the first few paragraphs. We put too many problems in, right away. And it's a mistake. A big …
10 years, 11 months ago
The Safe Zone-How To Dramatically Improve Your Courses
Whether you conduct online courses or workshops, there's something we fail to consider. It's called the Safe Zone. If we just want to play Internet g…
10 years, 11 months ago
How To Use The "Problem" To Get Attention (Without Being Negative)
Most of us use benefits or solutions when presenting our products or services?and not the problem. So why bother with the problem? Will it actually i…
11 years ago