Podcast Episodes

The Secret of How To Get Clients To Keep Coming Back Repeatedly - Part One

Most of us are like crazy chickens, focused solely on attraction and conversion. They fail to see the biggest resource in our business—returning clie…

9 years, 11 months ago

Biggest Landing Page Mistake And How To Fix It - Part Two

What's one of the biggest "rookie mistakes" when putting a landing page together?

It's the rookie, sitting down and writing the entire page at their …

10 years ago

How To Design A Successful Sequential Landing Page - Part One

Did you know that landing pages fail almost at the headline stage?

We're all told to create landing pages. So why do they fail?

The answer, it seems,…

10 years ago

[Re-edit] Three Interesting Things I Know About Writing - Part Two

Why do we struggle to write?

The ONE word? What's that? And why does it play such an incredibly important part in article writing? That's what we exp…

10 years ago

[Re-edit] Three Interesting Things I Know About Writing - Part One

Writing isn't easy-but it isn't hard either

The key to writing is to know what strategy to follow, so the road isn't bumpy all year long. This episod…

10 years ago

The Untold Backstory of Psychotactics Courses and Products

Whenever you hear the story of products and services, it's always a sugar-coated, goody gum drop story. You rarely get to hear the not-so-great side …

10 years ago

Why Clients Hesitate Like Crazy - Part Two

Risk doesn't just come in one flavour, yet The Brain Audit takes away a ton of that risk. In this second episode on risk, we take a forensic look at …

10 years, 1 month ago

The Risk Syndrome: Why Clients Hesitate (And How To Overcome the Hesitation) - Part One

If you were to boil down marketing to a single word, it would be "risk". When a client is ready to buy they still hesitate. Even when there's a sense…

10 years, 1 month ago

Good to Great: How To Escalate The Path To Greatness - Part Two

When Jim Collins wrote "Good To Great", he did talk a fair bit about the Hedgehog Principle. But what he stresses more on, is quite another concept c…

10 years, 1 month ago

Good to Great: How To Take Your Small Business To Greatness - Part One

There are two options in life: greatness or mediocrity. But greatness seems so elusive, even so pompous. How do you call your work "great"? How do yo…

10 years, 1 month ago