Podcast Episodes
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B2B Events Take Centre-Stage | Why events are now the headline act For GTM - with Felicia Asiedu of Cvent
Season 1 Episode 38
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Felicia Asiedu, European Marketing Director at Cvent, a global …
10 months ago
Only 9% of B2B orgs are confident in their growth targets – here's why | Teresa Allan on bridging the GTM Confidence Gap
Season 1 Episode 37
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Teresa Allan, Managing Partner at Magnus Consulting, to explore…
10 months, 1 week ago
Trust is not fluffy - it's the strategic foundation for B2B growth | With Kate Mackie from EY
Season 1 Episode 36
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Kate Mackie, Partner at EY and author of "B2B Marketing Fundame…
10 months, 2 weeks ago
Pretzl: A New Recipe for B2B Agencies? | Clive Armitage on a Five-Into-One Merger with AI Baked In
Season 1 Episode 35
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Clive Armitage, CEO of Pretzl, to discuss one of the most signi…
10 months, 3 weeks ago
Beyond Gen AI - What Agentic Intelligence Means for Your Insight Function with Eddie O'Brien from Sage
Season 1 Episode 34
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Eddie O'Brien, Senior Director of Global Customer Insight at Sa…
10 months, 4 weeks ago
From Pyramid to Constellation? The evolution of the B2B agency operating model | With Stuart Giddings of Beettoo
Season 1 Episode 33
Based on the podcast transcript, here's the revised episode description:
Episode Description
In this episode of Trust and Influence in B2B Marketing, J…
11 months ago
From Colouring Books to Billboards - The Story of AVK's Brand refresh | With Guiseppe Caltabiano
Season 1 Episode 32
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Giuseppe Caltabiano, Senior Director of Marketing at AVK. Toget…
11 months, 1 week ago
Why ABM success depends upon trust in account selection | Dan Shaw of Funnel Fuel on building foundations for ABM excellence
Season 1 Episode 31
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Dan Shaw, CEO at Funnel Fuel. Together, they tackle one of the …
11 months, 2 weeks ago
The Trust Advantage: Why ABM programmes Achieve 42% Higher ROI | with Robert Norum
Season 1 Episode 30
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Robert Norum, one of the world's foremost advisers in account-b…
11 months, 3 weeks ago
Synthetic Data - Beyond The Hype | with Lynsey Showman from Adience
Season 1 Episode 29
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Lynsey Showman, a market research professional with over 20 yea…
1 year ago