Podcast Episodes
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The future of the B2B website: Can AI make it more human AND more trusted?
Season 1 Episode 18
In this episode of the 'Trust & Influence in B2B' podcast, host Joel Harrison speaks with Chris Wickson, serial entrepreneur and founder of ReelFlow,…
1 year, 2 months ago
Time to get serious about humour: Heather Barnett on the power of humour to influence B2B buyers
Season 1 Episode 17
Summary
In this episode of the Trust and Influence in B2B podcast, host Joel Harrison speaks with Heather Barnett, a freelance copywriter known for he…
1 year, 3 months ago
Transparency, technology & trust: The inside track on 6Sense's marketing strategy, with CMO Saima Rashid
Season 1 Episode 16
In this episode of the Trust and Influence in B2B podcast, host Joel Harrison speaks with Saima Rashid, CMO of Sixth Sense, about the multifaceted ch…
1 year, 3 months ago
Content and thought leadership in a zero-click world: The trust implications of GEO (aka AI search)
Season 1 Episode 15
Summary:
In this podcast episode, Joel Harrison and Sarah Aird-Mash discuss the evolving landscape of B2B marketing, focusing on the impact of generat…
1 year, 3 months ago
Why digital advertising is B2B's emerging trust crisis - and what to do about it
Season 1 Episode 14
In this episode of the 'Trust & Influence' in B2B podcast, host Joel Harrison speaks with Dan Shaw of Funnel Fuel about the evolving challenges of tr…
1 year, 3 months ago
B2B influencer marketing in 2025: What works, what doesn't and what's next
Season 1 Episode 13
Is B2B influencer marketing finally ready for prime time? In this episode, host Joel Harrison tackles this question with two industry experts: Katie …
1 year, 4 months ago
Earning Trust Through Transparency: How PwC Navigated Global Brand Change, with Antonia Wade
Season 1 Episode 12
In this episode of the Trust and Influence in B2B Marketing podcast, host Joel Harrison speaks with Antonia Wade, Global Chief Marketing Officer at P…
1 year, 4 months ago
Trust as currency: Leadership lessons from Cat Dutton, Pega's global growth VP
Season 1 Episode 11
In this episode of the Trust and Influence in B2B podcast, host Joel Harrison speaks with Cat Dutton, VP of Global Growth at Pega. Drawing from her e…
1 year, 4 months ago
AI avatars & authenticity: Redefining trust in B2B marketing
Season 1 Episode 10
In this thought-provoking episode of the Trust and Influence Podcast, host Joel Harrison speaks with Steve Mudd, CEO of Talentless AI, about the tran…
1 year, 5 months ago
Thought leadership as strategic currency in the age of AI - with Rob Mitchell
Season 1 Episode 9
In this episode of the 'Trust & Influence in B2B' podcast, host Joel Harrison speaks with Rob Mitchell, thought leadership expert and founder of Long…
1 year, 5 months ago