Podcast Episodes
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Beyond byte-sized: Why long form content still reigns supreme in B2B tech buying
Season 1 Episode 8
In this episode of the Trust and Influence in B2B Marketing podcast, host Joel Harrison speaks with Ash Lockett, Head of B2B marketing at Babel PR. T…
1 year, 5 months ago
Storytelling vs. statistics: Chris Bailey on crafting memorable thought leadership
Season 1 Episode 7
In this episode of the Trust and Influence in B2B Marketing podcast, host Joel Harrison speaks with Chris Bailey, who brings perspectives from both c…
1 year, 6 months ago
Mindshare before market share: The strategic imperative of thought leadership in complex B2B - with Claire Mason of Man Bites Dog
Season 1 Episode 6
For the past two decades, Claire Mason has been at the forefront of thought leadership in B2B marketing. As the founder and CEO of Man Bites Dog—cele…
1 year, 6 months ago
Beyond the 'nose wrinkle': Redefining thought leadership in highly technical B2B environments
Season 1 Episode 5
In this episode of the Trust and Influence in B2B Marketing podcast, host Joel Harrison speaks with Hayley Brooksbank, Group Marketing Director at TT…
1 year, 6 months ago
Brand Activism and Thought Leadership in B2B: In-depth with Alan Agency's Benedict Buckland
Season 1 Episode 4
In this episode of the Trust and Influence in B2B podcast, host Joel Harrison speaks with Benedict Buckland, who leads Alan Agency, a B2B brand build…
1 year, 6 months ago
How Cap Gemini uses thought leadership as a strategic growth driver
Season 1 Episode 3
In this episode of the B2B Trust and Influence podcast, host Joel Harrison speaks with Vito Labate, VP of Global Industry Marketing at Capgemini, a $…
1 year, 6 months ago
Building trust through thought leadership - how Circana turns data into strategic conversations
Season 1 Episode 2
For B2B businesses seeking to rise above commodity status and establish themselves as strategic partners, thought leadership has become an essential …
1 year, 7 months ago
The trust crisis in B2B - insights from Edelman's Trust Barometer report
Season 1 Episode 1
In this first episode of the Trust & Influence in B2B podcast, host Joel Harrison speaks with Andrew Mildren, Managing Director of Edelman Business M…
1 year, 7 months ago