Podcast Episodes
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Why Advocacy is The Most Powerful Force in B2B | With Richard Fitzmaurice of Paartner
Season 1 Episode 28
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Richard Fitzmaurice, serial B2B CMO and founder of Paartner, a …
1 year ago
How to Unleash the Power of Youtube in B2B | With Katy Howell of Immediate Future
Season 1 Episode 27
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Katy Howell, one of the foremost experts in social media and in…
1 year ago
Building trust with the C-suite | With Izzie Rivers of Realm
Season 1 Episode 26
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Izzie Rivers, Founder of Realm B2B and a seasoned B2B media str…
1 year ago
Physical vs Digital in B2B Trust Building | Vanessa Schotes on Creating Authentic Island Experiences via Enfuce Island
Season 1 Episode 25
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Vanessa Schotes, CMO at Enfuse. Together, they explore one of t…
1 year, 1 month ago
Reddit's B2B Awakening | Luan Wise & Andy Lambert on Generative Engine Optimization and What It Means for Your Social Strategy
Season 1 Episode 24
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Luan Wise, social media expert and author of five books on soci…
1 year, 1 month ago
Stuart Maister on Building Trust Through Flexible Storytelling and Strategic Narrative
Season 1 Episode 23
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Stuart Maister, author of "Choose Trust: Building Relationships…
1 year, 1 month ago
The Most Human Organisation Wins: The Trust Challenge Facing B2B Sales, with Tim Hughes
Season 1 Episode 22
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Tim Hughes, Co-founder of DLA Ignite and author of the seminal …
1 year, 2 months ago
Trust and the Trojan Horse: Using thought leadership to convince internal influencers - with Annie Dunleavy of Edelman
Season 1 Episode 21
In this episode of the 'Trust & Influence in B2B' podcast, host Joel Harrison speaks with Annie Dunleavy, EVP of Content Strategy at Edelman, about t…
1 year, 2 months ago
Future-Fit Marketing Teams: Building Trust for AI-Era Transformation
Season 1 Episode 20
In this episode of the 'Trust & Influence in B2B' podcast, host Joel Harrison speaks with Roland Glass, CCO of Hello Kindred, and Shane Redding, a pr…
1 year, 2 months ago
Why Ignorance is No Longer Acceptable in B2B Digital Advertising
Season 1 Episode 19
In this episode of the 'Trust & Influence in B2B' podcast, host Joel Harrison speaks with Paul Collier, CMO of Funnel Fuel, and Preeti Saini, Global …
1 year, 2 months ago