Podcast Episodes
Back to Search
Is PE killing the B2B ROI imperative? | Nick Eades on what PE-backed marketing teaches the rest of B2B
Season 1 Episode 57
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Nick Eades, Chief Strategy Officer at Freemarket and one of B2B…
5 months ago
Chaos is B2B's problem. Coherence is the answer | Why B2B marketers need to fix their operating model, with Alastair Hussain of TMP
Season 1 Episode 56
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Alastair Hussain, Chief Strategy Officer at TMP (The Marketing …
5 months, 1 week ago
Is fractional the future — or a warning sign? | Skip Fidura on what the rise of the fractional CMO really tells us about B2B marketing
Season 1 Episode 55
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Skip Fidura, Fractional CMO, Non-Executive Director, and Board …
5 months, 2 weeks ago
When AI agents handle your B2B buyers, who owns trust?
Season 1 Episode 54
Agentic AI is one of the most talked-about developments in B2B right now — but most marketers haven't yet asked the question that matters most: what …
5 months, 3 weeks ago
The Advocacy Gap: The huge missed opportunity of employee voices in B2B campaigns
Season 1 Episode 53
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Robyn Hartley, Managing Director at Paper Kite Media. Drawing o…
6 months ago
Trust: the antidote to machine-gunned AI slop | Why AI's content explosion is putting humanity at the forefront, with Phil Treagus-Evans
Season 1 Episode 52
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Phil Treagus-Evans, Co-founder and CEO at Giraffe Social. Phil …
6 months ago
Inside influencer marketing: the most powerful tool you're probably not using (yet) | Five trends driving success, based on B2B Marketing Awards case studies
Season 1 Episode 51
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Kristen Esto, Founder of Customer Influence, a specialist influ…
6 months, 1 week ago
Breaking down marketing's closed door | Why widening access makes marketing better for everyone, with Martin Troughton of the Marketing Skills Trust
Season 1 Episode 50
Marketing is often described as a profession that welcomes everyone. The reality is rather different. Entry still depends too heavily on who you know…
6 months, 2 weeks ago
From openness to insularity | Insights from Edelman's Trust Barometer on why trust is retreating and what B2B marketers must do about it
Season 1 Episode 49
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Andrew Mildren, MD of Edelman Business Marketing for EMEA, to d…
6 months, 3 weeks ago
Resourcing, recruitment and responsibilities | How trust is defining new models for teams and roles for individuals - with Jon Watton and Tom Howe
Season 1 Episode 48
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Jon Watton, Fractional CMO and experienced B2B tech marketing l…
7 months ago