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Same Words, Different Forks: Recap of eMarketer & Sensor Tower Commerce Media Executive Briefing at Cannes Lions
Fresh from Cannes Lions, I'm unpacking one of the biggest themes that kept surfacing across analyst discussions: retail media's greatest obstacles ar…
3 months, 2 weeks ago
When Sam's Club "Connects" With Walmart, What Actually Connects?
When I sat down with Harvey Ma at Cannes Lions this week, I wanted to understand what was really happening behind Walmart’s announcement that it was …
3 months, 2 weeks ago
Cannes Lions 2026 Dispatch: Agentic Media Buying, Retail Media Shakeups, and the Future of Creator Commerce
I’m coming to you once again from Cannes, this time from the PayPal Ads Café on the Croisette. It’s been a whirlwind few days here, not just in terms…
3 months, 2 weeks ago
PayPal Ads’ Big Retail Media Bet: Why Shoppable Ads Could Finally Work (And The Future of Commerce in an AI World)
Reporting from Cannes Lions, I sat down with Dr. Mark Grether, SVP & General Manager at PayPal Ads, to explore a different perspective on retail medi…
3 months, 2 weeks ago
Retail Media at Cannes, 278 Episodes In & What’s Next for Retail Media Breakfast Club (Break Announcement + New Projects)
This week I’m at the 2026 Cannes Lions International Festival of Creativity wrapping up the final week of this season of Retail Media Breakfast Club.…
3 months, 2 weeks ago
Chewy Ads vs. Retail Media’s Data Hoarders: Why Transparency Wins in Retail Media
Retail media is splitting into two distinct camps: retailers that see media as an extension of their core business, and those that see themselves as …
3 months, 3 weeks ago
The Shortcut Demon: The AI Data Problem Nobody In Agentic Commerce Wants to Fix (Demons Series Part 3 of 3)
Everyone wants the upside of AI, agentic commerce, autonomous shopping agents, and LLM-powered product discovery. But there’s a problem: none of it w…
3 months, 3 weeks ago
Creator-Led Retail Media Explained: The Truth About Influencer Marketing, Retail Media Networks & Shopper Data
Creators and retail media are two of the hottest topics in commerce media right now, and everywhere I turn, I hear that they're converging into a mas…
3 months, 3 weeks ago
Retail Media Flywheel Explained: How Marketplaces Become Ad Revenue Engines (Lowe’s Case Study + Future of Commerce)
In this episode, I reflect on a panel I joined at Mirakl’s Annual Outpace Summit in New York, where a World Cup analogy sparked a bigger realization …
3 months, 3 weeks ago
The Retail Media Reckoning: 6 Survival Strategies for Commerce Media Networks Before It’s Too Late
Recent;u, I made the case that retail media is far more than a tax on brands or a rounding error disguised as a marketing channel. I still firmly bel…
3 months, 4 weeks ago