Podcast Episodes
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Trip Report: Retail & Commerce Media Activations in Australia
After living outside Australia for around 15 years, I’m experiencing retail and shopping here with fresh eyes. And one thing that has really caught m…
1 month, 1 week ago
Ace Hardware's RMN Upfront Home Run
Last Thursday, Ace Hardware took over Wrigley Field in Chicago for the first upfront from Redvest Media, its roughly year-old retail media network. I…
1 month, 1 week ago
Is Retail Media Kidding Itself?
Are retail media networks trying too hard to become media companies? In this episode, I’m sharing a thought-provoking piece from Mike Shields of Next…
1 month, 1 week ago
Here’s where Amazon is spending its own advertising budget
Amazon already captures roughly 40% of every dollar spent online in the US, yet it continues to grow at an impressive pace. So I wanted to look at a …
1 month, 1 week ago
The Revenge Of The Catalog Team (Amazon Sponsored Prompts, Part 2)
Advertising has always been the glamorous side of ecommerce, while product catalog maintenance, reviews, inventory, and other operational work have o…
1 month, 1 week ago
This Agency Abandoned MTA, Here's Why
There’s a particular kind of vertigo that comes from watching a podcast you started get better without you. I launched the Ecommerce Braintrust podca…
1 month, 2 weeks ago
Billed For The Ad Before The Ad Exists: Amazon Sponsored Prompts
When Amazon unveiled Sponsored Prompts at Unboxed, I initially dismissed them as a clever but relatively minor addition to Alexa Shopping. But after …
1 month, 2 weeks ago
The 'Effort Heuristic' In Retail Media
What makes one retail media network stand out when so many seem to promise the same thing? In this episode, I explore a fascinating psychology concep…
1 month, 2 weeks ago
I Downloaded The Data Amazon Has On Me. It’s Not Just Shopping.
I finally did something I'd been meaning to do for a while: I requested the full Amazon Ads Consumer File to see exactly what Amazon knows about me. …
1 month, 2 weeks ago
Will Agentic Media Buying Be The End Of Us All?
I've been wrestling with a question that's becoming impossible to ignore: will agentic media buying fundamentally reshape retail media, or even elimi…
1 month, 3 weeks ago