Podcast Episodes
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Retail Media vs National Media: The Measurement Debate Brands Can’t Ignore
Today I dig into a question that’s been coming up more and more from retail media leaders: Should we be measuring retail media the same way we measur…
1 month, 1 week ago
The Real Secret Behind Consistent Content: Storytelling, AI & My Big Mishap
I recently had the pleasure of joining one of my favorite retail media podcasts, Unlocked, with Austin and Elizabeth. Today, I’m sharing a snippet fr…
1 month, 1 week ago
AI Is Clicking Your Ads (And Wasting Your Budget) — The Hidden Retail Media Crisis
Today I'm unpacking a blind spot that completely changed how I’m thinking about AI’s impact on retail media. Recently I’ve been talking a lot about t…
1 month, 1 week ago
Brand Media vs Commerce Media: How Gildan Is Redefining Retail Media Strategy for Faster, Cheaper Growth
In this episode, I dive into a fascinating recent conversation featuring Gildan’s Jason O’Toole on The CPG Guys podcast and unpack a powerful idea th…
1 month, 1 week ago
Writing Into the Void: How I Built Authority in Retail Media (From Zero to 28K Followers)
Today I’m taking you behind the scenes of something I don’t talk about enough: what it really feels like to start over, even after years of experienc…
1 month, 2 weeks ago
Why AI Grocery Shopping Isn’t Taking Over Yet (But Absolutely Will)
Not all shopping is created equal. And honestly, not all of it is fun.
Today I'm unpacking the tension between the idea of AI-powered shopping and th…
1 month, 2 weeks ago
Dark Search & AI Shopping: The Hidden Threat (and Opportunity) for Retail Media
Today I'm unpacking a fascinating shift happening right under our noses in retail media — what has been coined “dark search.” I explore how AI-driven…
1 month, 2 weeks ago
AI Advertising Is Happening NOW: What Retailers Must Know Before It’s Too Late
The conventional wisdom says AI advertising is something for the future, but I’m not buying that. Today, I extrapolate on Debbie Ajo Williamson’s ins…
1 month, 2 weeks ago
Agentic Commerce Isn’t the Threat You Think — Why Retailers Are Playing the Long Game
A few months ago, it felt like everyone in retail media was bracing for impact. Agentic commerce, zero-click search, and Gen AI were being treated as…
1 month, 3 weeks ago
83% of Retail Media Campaigns Are Misleading You (iROAS Exposed)
Today I’m revisiting my recent article for The Drum and digging into a piece of research that stopped me in my tracks. And honestly, it might change …
1 month, 3 weeks ago