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Shoppers Think That AI's Answers Are For Sale
We’ve struck a pretty clear deal with advertisers: we tolerate ads in exchange for free or subsidized services. But what happens when those ads show …
2 weeks, 6 days ago
44% of US RMNs Are Led By Women
I've got some really good news to share on today's Retail Media Breakfast Club. Despite some of the things that can leave me feeling a little dishear…
3 weeks ago
Rocks, Pebbles, Sand: Retail Media Eras (Part 2 of 2)
Why do good retailers make bad ad tech decisions? In part two of my series on the different eras of retail media, I’m expanding on my recent article …
3 weeks, 4 days ago
Retail Media's Four Eras (Part 1 of 2)
Retail media technology has already gone through several major reinventions. From retailers building their own ad tech stacks, to point solutions, cl…
3 weeks, 5 days ago
What It Now Takes For a Shopper To Switch Brands, Using AI
Most shoppers are now using AI tools to shop, and they’re increasingly discovering new brands and products inside a chat window. That raises a practi…
3 weeks, 6 days ago
Amazon Extends Its DSP Into ChatGPT Ads
Amazon is extending its DSP into ChatGPT, giving brands that already advertise through Amazon Ads a new way to reach consumers inside the ChatGPT app…
4 weeks ago
Why Do Brand Marketers Love To Hate On Retail Media?
There’s a new beef in marketing, and this one hits close to home: can retail media actually build brands, or is it really just trade promotion with a…
1 month ago
Retail Media Isn’t a Cart.
Today, I’m digging into a question that has been coming up more and more as retail media expands into a broader commerce media ecosystem: does commer…
1 month ago
FTC v Amazon: Nothing Changes
By now, you’ve probably read plenty of coverage about the FTC’s case against Amazon’s ad auction (last week I shared an article on The Drum). But the…
1 month ago
The UK Takes A Run At Retail Media Aggregation
Retail media has a fragmentation problem. We have better dashboards, better reporting, and better measurement than we did a few years ago. But media …
1 month, 1 week ago