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Kroger’s Retail Media Playbook: Why Context Data Is the Future of Commerce Media
A few weeks ago, Kroger Precision Marketing announced a major partnership with Google that allows brands to activate Kroger audiences directly inside…
2 weeks, 4 days ago
Retail Media’s Narrative Problem (And How to Fix It for Optimal Impact)
Today I dive into a powerful idea that completely reframed how I think about retail media in relation to communicating narrative. After listening to …
3 weeks, 1 day ago
I Need Your Help! Which Retail Media Trends Can’t You Ignore in 2026?
Today, I’m doing something a little different. After attending Possible Miami and The Drum's Global Commerce Media Leaders Forum, my brain is overflo…
3 weeks, 2 days ago
Why iROAS Metrics Are So Inconsistent (And Why Debate Is Good For The Industry)
Today I unpack the intense industry reaction to a piece of Albertsons Media Collective, Ovative Group, and Kellogg School of Management research that…
3 weeks, 3 days ago
Bring the “Retail” Back to Retail Media: 4 Fixes Every RMN Needs Now
Last week, I had the opportunity to moderate a powerhouse panel at the The Drum's inaugural Global Commerce Leaders Forum in Miami. And let me tell y…
3 weeks, 4 days ago
Kroger x YouTube: The Retail Media Breakthrough That Could Unlock Billions in Brand Budgets
I’m coming to you a little under the weather today, but this recap of my recent article for The Drum was too important not to share. In this episode,…
4 weeks, 1 day ago
In-Store Retail Media Measurement Is Broken — Shopper Purchase Rate Explained with Catalyst & In-Store Marketplace
Today I’m sharing highlights from a recent LinkedIn Live I hosted with Paul Brenner from In-Store Marketplace and Michelle Dooley from Catalyst Media…
1 month ago
7 Retail Media Upfront Secrets: What Home Depot Got Right (And What Others Are Missing)
I made the trek through Atlanta traffic to attend Home Depot’s Orange Apron Media upfronts, and let me tell you, it was absolutely worth it. In a yea…
1 month ago
The Real ROI of Retail Media Events: Are Work Trips Still Worth It in 2026?
Today I’m taking you behind the scenes of a packed stretch of travel — three major industry events in just a few days — and using it as a jumping-off…
1 month ago
Home Depot’s Retail Media Playbook: How Orange Apron Media Is Winning Where Others Can’t
Today I’m focusing on my recent article for The Drum, breaking down what really stood out from Home Depot’s third annual Infronts event, and there’s …
1 month ago