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The Retail Media Fermi Paradox: Why Everyone Talks Growth… But Only Amazon & Walmart Win
Recently an essay stopped me in my tracks. My friend Drew Cashmore (Chief Strategy Officer at Vantage) wrote a brilliant piece for his Retail Media L…
1 month, 3 weeks ago
Retail Media Measurement Is Broken (Here’s What Brands Actually Want Instead)
Today I'm unpacking a fascinating conversation from a recent episode of the Unlocking Retail Media podcast with Andrew Covato and host James Avery th…
1 month, 3 weeks ago
Why Retailer Magazines Are the Next Big Retail Media Channel (Post-AI Shopping Era)
Today I’m revisiting a recent article I penned for The Drum and digging into something that feels almost counterintuitive in a world obsessed with AI…
1 month, 4 weeks ago
Why Retail Media Looks So Different in the US vs Europe (And Why You’re Comparing It Wrong)
Last year, I found myself navigating chaotic scooter traffic in Thailand, only to realize how dramatically things can change with just a little extra…
1 month, 4 weeks ago
AI Discovery Is Reshaping Retail: Shoptalk 2026 Insights
At Shoptalk last week, I noticed something that really stuck with me; and it wasn’t happening on the main stage. The sessions that had an overflow of…
1 month, 4 weeks ago
Shoptalk 2026: AI, Agentic Commerce & Retail Media’s Next Power Shift
I’m coming to you live from Shoptalk 2026 in Las Vegas, and this ep is packed with rapid-fire insights straight from the show floor. I pulled togethe…
2 months ago
![Are AI Ads the Next Billion-Dollar Channel? How Retail Media Wins in the Age of LLMs [Agentic Commerce Expert Series Part 4 of 4]](https://img.transistorcdn.com/PMtPEhXTUXbn1lyv_XaKz4P1WyWe5eLUZahGrtmEeZY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kM2Iz/NjNhZmU1ZGRmOTY0/NTBlZjMwM2ViOGRk/MGEyNS5wbmc.jpg)
Are AI Ads the Next Billion-Dollar Channel? How Retail Media Wins in the Age of LLMs [Agentic Commerce Expert Series Part 4 of 4]
In Part 4 of the Agentic Commerce Expert Series, we dive into one of the biggest emerging questions in retail media right now: what happens when ads …
2 months ago
Costco Exposing Its Retail Media Tech Stack Might Change Everything
In August 2025 I broke down why so many retail media networks keep their ad tech stacks hidden. And to be honest, the reasons weren’t exactly flatter…
2 months ago
Retail Media Has a PR Problem: CVS Media Exchange’s Bold Wake-Up Call
Today I’m digging into a refreshingly honest and frankly rare take from Parbinder Dhariwal, VP, General Manager at CVS Media Exchange (CMX). Instead …
2 months ago
Google’s New AI Patent Could Hijack Your Landing Pages (And Charge You for It)
Today I’m breaking down a jaw-dropping development from Google that could fundamentally reshape how we think about paid traffic, brand control, and t…
2 months, 1 week ago