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Retail Media 3.0: Why AI & Agentic Commerce Could Spark the Golden Era of Advertising
Retail Media 3.0: Why AI & Agentic Commerce Could Spark the Golden Era of Advertising

Tom I’m sharing highlights from a conversation I had on the Retailgentic podcast with Scot Wingo, one of the sharpest thinkers tracking agentic comme…

2 months, 3 weeks ago

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ROAS Refuses to Die: The Retail Media Measurement Problem No One Wants to Fix
ROAS Refuses to Die: The Retail Media Measurement Problem No One Wants to Fix

Every parent has drawn a line in the sand and declared war on screen time… until 5:00 PM hits and the iPad comes flying in to remedy a meltdown so yo…

3 months ago

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AI Won’t Kill Advertising: The Bull Case
AI Won’t Kill Advertising: The Bull Case

Last week, a viral report predicting an AI-driven economic collapse rattled financial markets. And honestly, I understand why it spread so fast. The …

3 months ago

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Dark Search & Broken Retail Media Signals: How AI Shopping Is Reshaping the Future of Commerce
Dark Search & Broken Retail Media Signals: How AI Shopping Is Reshaping the Future of Commerce

Every major disruption in retail follows the same pattern: a constraint gets removed, customers win, and the incumbent’s profit engine breaks. In thi…

3 months ago

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Retail Media Standards Showdown: Why Brands Want Them (And Why Retailers Push Back)
Retail Media Standards Showdown: Why Brands Want Them (And Why Retailers Push Back)

Today I’m diving into one of the biggest debates in retail media right now: brands are demanding standardization, and retailers are saying it’s not t…

3 months ago

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AI Is Already Disrupting Retail Media Via 'Dark Search' Traffic
AI Is Already Disrupting Retail Media Via 'Dark Search' Traffic

I’ve been ringing the bell about AI disrupting retail media for a while now. The pushback I keep hearing is, “Show me the traffic.” And yes, when you…

3 months, 1 week ago

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AI Is Stealing the Browse: How Retail Media Wins the Data War in the Age of ChatGPT
AI Is Stealing the Browse: How Retail Media Wins the Data War in the Age of ChatGPT

A year ago, just 7% of website referrals to U.S. retailer sites came from ChatGPT. By October 2025, that number had more than doubled to 16%. And it’…

3 months, 1 week ago

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Why Top Brands Are Building Their Own Retail Media Operating Systems (And Winning in 2026)
Why Top Brands Are Building Their Own Retail Media Operating Systems (And Winning in 2026)

Here’s a riddle for you: what’s ugly, chaotic, color-coded, constantly changing but absolutely essential? If you guessed the family calendar, you’re …

3 months, 1 week ago

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OpenAI Ads Inside ChatGPT: What It Means for Retail Media, Trust & the Future of AI Advertising
OpenAI Ads Inside ChatGPT: What It Means for Retail Media, Trust & the Future of AI Advertising

I really, really hoped that ads in AI wouldn’t suck. And now… we’re starting to find out.

In this episode, I break down what we’ve learned about how a…

3 months, 1 week ago

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In-Store Experiential Retail Media: The 3X Sales Lift Brands Can’t Agree on Who Should Fund
In-Store Experiential Retail Media: The 3X Sales Lift Brands Can’t Agree on Who Should Fund

When in-store retail media is done right, it can deliver something digital ads simply can’t: a multisensory brand experience that drives immediate sa…

3 months, 2 weeks ago

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