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How Brands Are REALLY Using AI for Retail Media Automation
At Xnurta’s Signal to Scale Summit this week, I heard some of the most practical conversations yet about how brands are actually using AI in retail m…
4 months, 2 weeks ago
How Clorox Uses Data Clean Rooms to Unlock Powerful Personalization (AI Marketing Explained)
In this episode, I share snippets of a recent episode of the Flywheel Commerce Collective podcast, and take you inside how Clorox has evolved its app…
4 months, 3 weeks ago
Publicis Buys LiveRamp: What It Means for Retail Media, Data Ownership & the Future of Identity
I’m coming to you from an airport lounge (because business travel is always glamorous, right?) with the breaking news that I couldn’t ignore: Publici…
4 months, 3 weeks ago
Dollar General’s Retail Media Power Play: The Full-Stack Strategy Unlocking Brand Dollars
Dollar General has been making serious waves in retail media. In this episode, I break down what’s really going on beneath the surface of their lates…
4 months, 3 weeks ago
The Retail Media Illusion: Why Agentic Commerce Will Disrupt E-Commerce Sooner Than You Think
Last week, I stepped onto the stage at the Digital Shelf Summit here in Atlanta for a debate that’s been heating up across the industry: is agentic c…
4 months, 3 weeks ago
Predictive Commerce: Why Life-Stage Data Could Replace Retail Media’s Obsession with Transactions
Most retail media networks are built to look backward. But what if the real opportunity is predicting what customers will do next? In this episode, a…
4 months, 4 weeks ago
AI Is Quietly Breaking Retail Media — And No One Wants to Admit It
Today I unpack a contrarian take that’s been sitting with me since my conversation with James Deaker on The Yield Doctor: what if the biggest threat …
4 months, 4 weeks ago
Kroger’s Retail Media Playbook: Why Context Data Is the Future of Commerce Media
A few weeks ago, Kroger Precision Marketing announced a major partnership with Google that allows brands to activate Kroger audiences directly inside…
5 months ago
Retail Media’s Narrative Problem (And How to Fix It for Optimal Impact)
Today I dive into a powerful idea that completely reframed how I think about retail media in relation to communicating narrative. After listening to …
5 months ago
I Need Your Help! Which Retail Media Trends Can’t You Ignore in 2026?
Today, I’m doing something a little different. After attending Possible Miami and The Drum's Global Commerce Media Leaders Forum, my brain is overflo…
5 months ago