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Why OpenAI Ads Are a Wake-Up Call for Retail Media Networks (And What Happens Next)
A couple of weeks ago, OpenAI quietly made one of the most important announcements for the retail media industry, and I don’t think we’re fully recko…
3 months, 2 weeks ago
Inside Amazon’s AI Shopping Funnel: Why Rufus Converts 3.5x Better
New data from Sensor Tower confirms what many of us suspected but couldn’t yet prove: AI-assisted shopping on Amazon has quietly crossed the threshol…
3 months, 2 weeks ago
AI Is Quietly Rewriting Retail Media: What Happens When Shoppers Stop Searching?
Sometimes I feel like the town crier waving a bell about AI and retail media, proclaiming "the end is nigh!", but there's a reason I keep humming the…
3 months, 2 weeks ago
Why Retailers Must Start Advertising in LLMs Now (Retail Media Meets AI Ads)
Today, I'm sharing a portion of a sharp and timely analysis from Deborah Aho Williamson, one of the most trusted voices in digital advertising and pl…
3 months, 3 weeks ago
Retail Media’s Buffet Problem: Why Brands Are Losing Their Appetite (2026 Outlook)
I start this episode with a story from a breakfast buffet in Taipei that was so over-the-top indulgent it felt surreal. Sushi, dim sum, pastries wort…
3 months, 3 weeks ago
Will Ads in ChatGPT Kill Trust or Create the Best Advertising Ever? A Retail Media Wake-Up Call
The conventional wisdom says ads will ruin AI assistants i.e. the moment ChatGPT or Gemini turns commercial, trust disappears. But I’m not convinced.…
3 months, 3 weeks ago
Costco Breaks the Silence: Inside the Retail Media Tech Stack That Has The Industry Talking
Today I’m breaking down why Costco’s decision to publicly reveal its retail media tech stack sent shockwaves through NRF, and why it matters so much …
3 months, 3 weeks ago
Instacart Ads’ Third Act: Ali Miller on Building the Infrastructure Powering Retail Media’s Future
Instacart’s advertising business is officially in its third act, and it’s the most ambitious one yet. In this recap of my recent article for The Drum…
4 months ago
Challenger vs. Legacy Brands in Retail Media: When Sponsored Products Stop Working (and What to Do Next)
There’s a conversation that comes up constantly in retail media. Challenger brands look at big legacy CPGs and think, “If only we had that budget and…
4 months ago
Is Amazon Falling Behind? AI Agents, Rufus, and the Future of Ecommerce
Amazon built its empire by disrupting everyone else. But what happens when the disruptor starts looking… defensive. As Walmart, Target, Shopify, Wayf…
4 months ago