Podcast Episodes
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Amazon’s Sea of Ads: Why 25+ Sponsored Products Per Page Still Works
In this episode, I expand on my latest column in The Drum, where I unpack new data showing that Amazon now averages 25+ sponsored products per page l…
5 months, 2 weeks ago
The Retail Media Civil War Is Ending: How “Fluid” Sponsored Products Are Reshaping Search
In today’s episode, I dig into one of the biggest internal conflicts inside retail organizations—the clash between merchant teams and retail media te…
5 months, 3 weeks ago
AI vs. Retail Media: The Platform Shift No One Is Ready For
In this 'Snips' episode, I unpack some of the most thought-provoking ideas from tech analyst Benedict Evans’ recent interview on The Knowledge Projec…
5 months, 3 weeks ago
Inside Costco’s Secretive Retail Media Strategy: What Mark Williamson Revealed
Costco has always been the effortlessly cool kid of the retail media world: unbothered by hype, quietly confident, and doing things entirely on its o…
5 months, 3 weeks ago
AI Shopping Hype? My Black Friday to Cyber Monday Halftime Breakdown
In this halftime recap of Black Friday — Cyber Monday, I unpack the avalanche of headlines claiming that AI shopping has finally arrived. Everywhere …
5 months, 3 weeks ago
Why Retail Media’s Metrics Are Failing — And What Actually Drives Brand Growth
This week, I’m digging into a fiery debate that lit up LinkedIn — one that questions whether retail media is measuring the right things at all. After…
5 months, 4 weeks ago
Why Long-Tail Advertisers Are Becoming Retail Media’s Biggest Growth Engine
In today’s episode I dig into a surprising and quietly powerful engine of growth for retail media networks: long-tail advertisers. While major CPG br…
6 months ago
How RMNs Can Finally Win Over Media Agencies
In today’s 'Snips' episode, I’m diving into one of the biggest unlocks for retail media networks right now: earning the trust (and the budgets) of me…
6 months ago
AI-Fueled Shopping for The Holidays
This week, I’m breaking down a fascinating shift I’ve been watching closely: the moment AI-enabled commerce finally tips from novelty to norm, just i…
6 months ago
Will Ads Ruin AI? Why Agentic Advertising Might Save the Internet
In this episode I’m digging into a question I’ve been thinking about for months: If ads inevitably show up inside AI interfaces… do they actually hav…
6 months, 1 week ago