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AI Advertising Is Happening NOW: What Retailers Must Know Before It’s Too Late

AI Advertising Is Happening NOW: What Retailers Must Know Before It’s Too Late

Published 1 month, 2 weeks ago
Description

The conventional wisdom says AI advertising is something for the future, but I’m not buying that. Today, I extrapolate on Debbie Ajo Williamson’s insights shared on a recent Retailgentic episode, and break down why AI ads are already here, moving fast, and reshaping how retail media works in real time. Debbie digs into what’s actually happening behind the scenes with ChatGPT’s ad rollout, and why this is far more than a simple experiment.

I also unpack what this means for retailers: from early adoption trends to the emerging tension between platforms and brands, and ultimately where this is all headed. Finally, I delve into the idea that ads may soon stop targeting humans altogether, and start influencing AI agents instead. If you’re in retail media, this is one of those “pay attention now or regret it later” moments.


This episode is sponsored by Mirakl Ads


Timeline

[00:15] - Why ChatGPT’s ad rollout is not a test: it’s the beginning of a major shift 

[01:15] - How early ad formats are intentionally simple (and why that matters) 
[03:00] - The “18 years vs. 18 months” comparison between Amazon and OpenAI 

[05:00] - Retailers jump in early and the rise of the “frenemy” dynamic 

[06:30] - The next wave of AI ad formats and evolving user interfaces 

[08:00] - The future of ads targeting AI agents instead of humans


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