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The Real Secret Behind Consistent Content: Storytelling, AI & My Big Mishap
Description
I recently had the pleasure of joining one of my favorite retail media podcasts, Unlocked, with Austin and Elizabeth. Today, I’m sharing a snippet from that conversation in which we get into something much more personal: my process as a writer, how I consistently create content, and why storytelling has become such a powerful tool in my work.
I also open up about how I actually use AI in my day-to-day workflow (and why I still feel behind!), plus a storytelling framework that’s completely changed how I approach content. And to top it off, I share a slightly embarrassing — but very real — story from my early days in retail media that you likely haven’t heard before.
This episode is sponsored by Mirakl Ads
Timeline
[00:00] – Why I love the Unlocked podcast and what makes it different from typical retail media shows
[00:45] – My real, unfiltered process for creating consistent content (yes, sometimes it’s last-minute)
[02:00] – How I think about content ideas and why I never run out of things to say
[03:00] – The AI tools I actually use (and how they help me scale output)
[04:00] – My storytelling framework and the “Homework for Life” habit
[08:00] – The origin of my retail media journey and the moment that changed everything
[09:15] – The unexpected legal drama behind one of my books
Links & Resources
- Listen to my full appearance on Unlocked
- Subscribe to Unlocked with Austin and Elizabeth on Apple Podcasts
- Follow Austin Leonard, Vice President and General Manager of DG Media Network, on LinkedIn
- Follow Elizabeth Neubauer-Donovan, EVP, Global Head of Commerce & Retail Media Networks @ Acxiom Omnicom, on LinkedIn
- Read my related articles:
- I'm hosting a LIVE event with In-Store Marketplace and Catalyst Media Consulting on April 22 about In-Store Retail Media: are we measuring the wrong things? We'll discuss New Research on the state of in-store retail media measurement — and why the path forward may actually be simpler than the industry is making it. REGISTER HERE
- Follow my new Instagram account for comedy skits about the quirks of retail media @retailmediabreakfastclub
- Subscribe to Retail Media Breakfast Club's daily newsletter
- Follow Kiri Masters on LinkedIn