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Which Metrics ACTUALLY Matter for B2B Marketers with Ray Rike - Ep 22
Season 1 Episode 22
In this episode of The Transaction, Hosts Matt Amundson and Craig Rosenberg are joined by Ray Rike, the Founder and CEO of BenchmarkIt and the Co-Hos…
1 year, 9 months ago
The New Playbook: Signal Based Selling with Jen Igartua - The Transaction - Ep # 21
Season 1 Episode 21
The Transaction’s guest today is one of many talents. Jen Igartua, who is not only the CEO of GoNimbly but also a side hustler in both comedy and boa…
1 year, 9 months ago
Unlocking Sales Success: Creativity Over Volume with Mark Kosoglow - The Transaction - Ep # 20
Season 1 Episode 20
Today Mark Kosoglow, an experienced sales professional and an advisor at HockeyStack, discusses with Craig and Matt his insightful perspectives on sa…
1 year, 9 months ago
People Strategy: Hiring, Firing, and Leadership with Dennis Lyandres - The Transaction - Ep # 19
Season 1 Episode 19
This episode brings on Dennis Lyandres as the guest. He is currently an advisor at ICONIQ Capital and has many years of sales, marketing, and strateg…
1 year, 10 months ago
Unlocking Strategic Marketing with Sydney Sloan - The Transaction - Ep # 18
Season 1 Episode 18
Today’s episode welcomes Sydney Sloan, former CMO of Drata and newest CMO of G2, to sit down with Craig and Matt to give strong insights on the evolv…
1 year, 10 months ago
Mastering Value and ROI in SaaS with Matt Harney - The Transaction - Ep # 17
Season 1 Episode 17
Today’s episode showcases Craig and Matt as they hear powerful insights from the Founder of Cloud Ratings, Matt Harney, as he discusses the importanc…
1 year, 10 months ago
Really Knowing Your Customer with Dave Brock - The Transaction - Ep # 16
Season 1 Episode 16
In today’s episode of The Transaction, hosts Craig and Matt sit down to talk with sales expert Dave Brock. Dave is a well-established sales consultan…
1 year, 10 months ago
The Power of Category Design with Kevin Maney - The Transaction - Ep # 15
Season 1 Episode 15
In this engaging episode of The Transaction, hosts Matt Amundson and Craig Rosenberg welcome Kevin Maney, renowned author of “Play Bigger” and expert…
1 year, 10 months ago
Sales Tech Showdown with Alastair Woolcock - The Transaction - Ep # 14
Season 1 Episode 14
In this episode of The Transaction, Matt Amundson and Craig Rosenberg are joined by Alastair Woolcock, a renowned expert in sales tech and AI. Togeth…
1 year, 11 months ago
Asymmetrical Marketing and Personal Branding with Adam Robinson - The Transaction - Ep # 13
Season 1 Episode 13
In this episode of The Transaction, Co-Hosts Matt Amundson and Craig Rosenberg chat with Adam Robinson, founder of a $20 million ARR bootstrapped Saa…
1 year, 11 months ago