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Defining Metrics & Aligning Goals Between Sales & Marketing with Tricia Gellman, CMO of Box - Ep 32
Season 2 Episode 32
What does a sales opportunity mean to you? Would the rest of your company give the same answer? Probably not. But not to fear, GTM leader, because Tr…
1 year, 6 months ago
AI Idea Starters, B2B Influencers, & Organic LinkedIn Tactics with Dave Gerhardt - Ep 31
Season 2 Episode 31
Wow, Season Two is kicking off strong with this incredible episode with Dave Gerhardt, an astonishing marketer and the Founder & CEO of Exit Five. Da…
1 year, 7 months ago
Align and Conquer with Carlos Hidalgo - The Transaction - Ep # 30
Season 1 Episode 30
Today Matt and Craig open the floodgates to actionable marketing insights with seasoned guest, Carlos Hidalgo Co-Founder and CEO of Digital Exhaust. …
1 year, 7 months ago
Building Trust and Reputation in Today's Market with Jon Miller - The Transaction - Ep # 029
Season 1 Episode 29
In this episode, Matt and Craig welcome Jon Miller, Co-Founder of both Marketo and Engagio, who discusses the evolution of B2B marketing and sales st…
1 year, 7 months ago
Advisor Avengers: Assembling Your Network with Carilu Dietrich - The Transaction - Ep # 28
Season 1 Episode 28
In this episode, Matt and Craig explore the role of advisors in driving B2B business growth with Carilu Dietrich, an ex-CMO and current hypergrowth a…
1 year, 7 months ago
Triple T POV with Dan Gottlieb- The Transaction - Ep # 27
Season 1 Episode 27
In this episode, Craig and Matt host Dan Gottlieb, Vice President Analyst at Gartner. They discuss sales strategies, highlighting the need for modern…
1 year, 8 months ago
Navigating Market Success with AJ Gandhi - The Transaction - Ep # 26
Season 1 Episode 26
In today’s episode, Matt and Craig are joined by AJ Gandhi, Chief Growth Officer at Marlin Equity. The discussion is an in-depth exploration of go-to…
1 year, 8 months ago
From Siloed Heroics to Aligned Growth Playbooks with John Common - The Transaction - Ep # 25
Season 1 Episode 25
In this episode of 'The Transaction,' Matt and Craig are joined by John Common, CEO of Intelligent Demand, to discuss various aspects of B2B growth s…
1 year, 8 months ago
Pitching the Promised Land with Andy Raskin - The Transaction - Ep # 24
Season 1 Episode 24
Today Craig and Matt welcome guest Andy Raskin, a renowned figure in the B2B space. The discussion revolves around the importance of creating impactf…
1 year, 8 months ago
Becoming a LinkedIn Master with Alec Paul - The Transaction - Ep # 23
Season 1 Episode 23
In this episode, Matt and Craig delve into the evolving landscape of LinkedIn as a key platform for B2B thought leadership and brand building with th…
1 year, 9 months ago