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22: Agentic AI for hyper-personalization at scale: Insights from Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce
Season 1 Episode 22
Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce, sits down with host Alan Hart at Dreamforce to sh…
9 months, 1 week ago
21: Elevating customer experience in sleep technology: Insights from Lisa Tan, chief marketing and strategy officer at Reverie
Season 1 Episode 21
How can brands use innovation to stand out and improve the customer experience?
Alan Hart sits down with Lisa Tan, chief marketing and strategy offi…
9 months, 3 weeks ago
20: From BetterBriefs to better results: Insights from Matt Davies and Pieter-Paul von Weiler, co-founders at BetterBriefs
Season 1 Episode 20
In today's episode, Alan sits down with BetterBriefs co-founders Matt Davies and Pieter-Paul von Weiler to discuss why they think marketing briefs ar…
10 months ago
19: Standing out in a 'sea of sameness': Insights from Tati Lindenberg, chief brand officer at Dirt Is Good
Season 1 Episode 19
In today's episode, Alan wraps up our Cannes Lions International Festival of Creativity content series with Tati Lindenberg, chief brand officer at D…
10 months, 2 weeks ago
18: The secret to Klarna's AI advantage: Insights from David Sandstrom, chief marketing officer at Klarna
Season 1 Episode 18
In today's episode, we continue our Cannes Lions series as Alan and David Sandstrom, chief marketing officer at Klarna, discuss how embracing change,…
10 months, 3 weeks ago
17: Google it: Smarter marketing with AI: Insights from Sean Downey, president of Americas & Global Partners at Google
Season 1 Episode 17
Sean Downey is the president of Americas & Global Partners at Google, overseeing the company's expansive advertising business, including Google Searc…
11 months ago
16: Driving audience engagement with the magic of Disney: Insights from Andrew Messina, senior vice president at Disney Advertising
Season 1 Episode 16
Andrew Messina is a Senior Vice President at Disney Advertising. He began his career on the agency side before moving into daytime sales at ABC, then…
11 months, 1 week ago
15: Live from Cannes Lions 2025: Candid conversations on the future of marketing
Season 1 Episode 15
Each year, top creative minds gather at the Cannes Lions Cannes Lions International Festival of Creativity for a week of innovations, awards, and can…
11 months, 2 weeks ago
14: Bridging the gap between marketers and consumers: Insights from Gayle Troberman, executive advisor at iHeartMedia
Season 1 Episode 14
Are your ads landing with consumers?
According to iHeartMedia's "The New American Consumer 2.0" study, 44% of Americans feel ignored by most media a…
1 year ago
13: Ways to nail your product positioning: Insights from Sjoerd Handgraaf, chief marketing officer at Sharetribe
Season 1 Episode 13
How do you determine your product's market value beyond its features?
In today's episode, Alan and Sjoerd Handgraaf, Sharetribe's chief marketing of…
1 year ago