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29: When a brand film works to shift perception: Insights from Lingokids CMO and COO Mikael Journo
Season 1 Episode 29
Lingokids Chief Marketing and Chief Operating officer (CMO and COO) Mikael Journo shares how he skillfully blends data-driven strategies with intuit…
9 months, 2 weeks ago
28: Creating Gen Z FOMO in experiential marketing: Insights from Museum of Illusions Chief Marketing Officer Andy Levey
Season 1 Episode 28
Chief marketing officer (CMO) Andy Levey pulls back the curtain on experiential marketing at the Museum of Illusions (MOI) across the world, reveali…
9 months, 3 weeks ago
27: Ford's data decisioning for dealers and drivers: Insights from Ford Motor Company Head of Marketing Technology and Dealer Platforms, Mark Sucrese
Season 1 Episode 27
Ford is using advanced data and analytics to make smarter, more personalized decisions that connect and benefit both its dealers and drivers. Mark S…
10 months, 1 week ago
26: Is your governance ready for AI? Insights from OneTrust Chief Marketing Officer, Michael Schanker
Season 1 Episode 26
Michael Schanker, chief marketing officer (CMO) at OneTrust, shares ways that marketing leaders can rethink their approaches to governance in an era …
10 months, 1 week ago
25: Leading people-focused tech transformations: Insights from Marathon Petroleum Corporation Commercial IT Leader, Justin Schwartz
Season 1 Episode 25
Justin Schwartz, commercial IT leader at Marathon Petroleum, shares how his team is bringing people and technology together to drive meaningful chan…
10 months, 2 weeks ago
24: Increase productivity with a digital workforce: Insights from TeamViewer Chief Executive Officer, Oliver Steil
Season 1 Episode 24
Oliver Steil, chief executive officer (CEO) at TeamViewer, shares how his team is reshaping the digital workforce across industries by enabling remo…
10 months, 2 weeks ago
23: Transforming complexity into clarity through data: Insights from Dion Smith, senior vice president of worldwide partner ecosystem at Siemens
Season 1 Episode 23
Dion Smith, senior vice president (SVP) of worldwide (WW) partner ecosystem at Siemens reveals how the 175-year-old and highly diverse organization,…
10 months, 3 weeks ago
22: Agentic AI for hyper-personalization at scale: Insights from Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce
Season 1 Episode 22
Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce, sits down with host Alan Hart at Dreamforce to sh…
10 months, 3 weeks ago
21: Elevating customer experience in sleep technology: Insights from Lisa Tan, chief marketing and strategy officer at Reverie
Season 1 Episode 21
How can brands use innovation to stand out and improve the customer experience?
Alan Hart sits down with Lisa Tan, chief marketing and strategy offi…
11 months, 1 week ago
20: From BetterBriefs to better results: Insights from Matt Davies and Pieter-Paul von Weiler, co-founders at BetterBriefs
Season 1 Episode 20
In today's episode, Alan sits down with BetterBriefs co-founders Matt Davies and Pieter-Paul von Weiler to discuss why they think marketing briefs ar…
11 months, 3 weeks ago