Podcast Episodes

12: Forging a regenerative future for fashion: Insights from Eric Liedtke, executive vice president of brand strategy at Under Armour and founder and chief executive officer of UNLESS Collective

Season 1 Episode 12

Can streetwear be made with zero plastic?

Eric Liedtke says it can be, and he is on a mission to systematically change the fashion industry by shifting away from petroleum-based materials to plant-b…

Published on 4 months ago

11: Exploring the "2025 CMO Tenure Study": Insights from Richard Sanderson, marketing, sales, and communications practice leader at Spencer Stuart

Season 1 Episode 11

What do executive recruiters look for when placing chief marketing officer (CMO) candidates? Why do CMOs have some of the shortest average tenures among the C-suite?

Richard Sanderson has spent near…

Published on 4 months, 2 weeks ago

10: The strategic genius of Taylor Swift: Insights from Kevin Evers, senior editor at Harvard Business Review

Season 1 Episode 10

What lessons can marketers learn from Taylor Swift's massive success?

In today's episode, Alan Hart talks with Kevin Evers, senior editor at Harvard Business Review and author of the book There's No…

Published on 5 months ago

9: What's next for performance marketing? Insights from Ed Kennedy, group product marketing manager at Adobe

Season 1 Episode 9

What if you could know how new creative would perform before you invest in it? This is the exact functionality Adobe's latest creative intelligence tools are working towards.

In today's episode, Ala…

Published on 5 months, 3 weeks ago

8: Agentic AI and the attention economy: Insights from Ryan Fleisch, head of product marketing for Adobe Real-Time CDP, and audience manager at Adobe

Season 1 Episode 8

Ryan Fleisch is the head of product marketing for Adobe Real-Time Customer Data Platform (CDP), and audience manager at Adobe. He is also a recent first-time girl dad and Alan's go-to technology whis…

Published on 6 months ago

7: How GIFs deliver branding magic: Insights from Kevin Hein, CGO at GIPHY

Season 1 Episode 7

Kevin Hein is the chief growth officer (CGO) at GIPHY. He began his print publishing career with Ziff Davis when print and tech were merging. Here, he learned the fundamentals of strategic selling wh…

Published on 6 months, 2 weeks ago

6: Powering commerce from text to checkout: Insights from Mike Manheimer, CCO at Postscript

Season 1 Episode 6

Mike Manheimer is the chief customer officer (CCO) at Postscript—and a soon-to-be first-time father. Postscript is a short message system (SMS) marketing platform powered by AI, designed to help e-co…

Published on 7 months ago

5: Using 'fan truths' to drive a fast-food renaissance: Insights from Tariq Hassan, chief marketing and CX officer at McDonald's USA

Season 1 Episode 5

Tariq Hassan is a proud girl dad, a transformational leader, and the chief marketing and customer experience (CX) officer at McDonald's USA. Before joining McDonald's, Tariq spent over 20 years in gl…

Published on 7 months, 2 weeks ago

4: Unleashing growth with the 'yes, and' strategy with Jenn Garbach, CMO at PNC Bank

Season 1 Episode 4

Jenn Garbach is the chief marketing officer at PNC Bank, where she leads a team of approximately 200 marketing professionals. Her team focuses on brand and line-of-business marketing, paid and social…

Published on 8 months ago

3: Transforming marketing with 3D spatial data: Insights from Tom Klein, CMO at Matterport

Season 1 Episode 3

Tom Klein is the Chief Marketing Officer at Matterport. He brings more than 20 years of experience spearheading marketing efforts for some of the world's leading brands and has a passion for operatin…

Published on 8 months, 2 weeks ago