Podcast Episodes
Back to Search
47: Thoughtful CRM at omnichannel scale: Insights from GFiber Customer Communications Lead Trish Magnetico
Episode 47
How can you balance urgency, relevance and restraint in omnichannel customer messaging?
In this episode, Trish Magnetico, customer communications le…
2 months, 1 week ago
46: How Salesforce powers AI-enabled marketing: Insights from Salesforce Chief Customer Officer for Agentforce Marketing Kevin Siminski
Episode 46
What if the biggest shift in marketing isn't about chasing the next AI tool, but about making the systems and data that marketers already use work t…
2 months, 2 weeks ago
45: Scaling relevance: Insights from Visa Senior Vice President of Marketing, Kevin Skirde
Episode 45
Marketers are being pushed to do more than run campaigns. They are being asked to build relevance, personalize at scale and make every interaction fe…
2 months, 3 weeks ago
RERELEASE: Bridging the gap between marketers and consumers: Insights from Gayle Troberman, executive advisor at iHeartMedia
RERELEASE: From the archives — originally released in July 2025.
Are your ads landing with consumers?
According to iHeartMedia's "The New American …
2 months, 4 weeks ago
44: Creating with sales, not for sales: Insights from Vanguard Head of Sales Channel Marketing John Howie
Season 1 Episode 44
What strategies is Vanguard using to help marketing and sales stay aligned while keeping the client at the center?
In this episode, Vanguard's John…
3 months ago
43: How experimentation can fuel marketing effectiveness: Insights from General Motors Executive Director of Marketing and Consumer Engagement Laura Thornton
Season 1 Episode 43
At General Motors, modernizing marketing means more than just adopting new tools—it requires thoughtful experimentation and sound human judgment to …
3 months, 1 week ago
42: How Adobe is embracing the future of creative work: Insights from Adobe Chief Content and Creative Officer Stacy Martinet
Season 1 Episode 42
What could marketing teams accomplish if they spent less time chasing inputs and more time shaping ideas?
In this episode, Stacy Martinet, chief co…
3 months, 2 weeks ago
41: Turning brand awareness into loyalty: Insights from Herbalife CMO Hanan Wajih
Episode 41
How can marketing help turn brand recognition into meaningful connections?
In today's episode, Alan Hart speaks with Herbalife CMO Hanan Wajih abou…
4 months ago
40: Preparing marketing data for AI: Insights from jeweler David Yurman's global head of CRM, data, customer experience and loyalty, Neha Kovach
Episode 40
What does "AI-ready data" look like in a modern marketing organization, and where can it create practical value for marketers?
In today's episode A…
4 months, 2 weeks ago
39: How sales and marketing can grow together: Insights from Braze Chief Revenue Officer Ed McDonnell
Episode 39
What can stronger sales and marketing alignment look like in practice?
In today's episode, Alan Hart talks with Braze Chief Revenue Officer Ed McDo…
4 months, 3 weeks ago