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41: Turning brand awareness into loyalty: Insights from Herbalife CMO Hanan Wajih
41: Turning brand awareness into loyalty: Insights from Herbalife CMO Hanan Wajih

Episode 41

How can marketing help turn brand recognition into meaningful connections?

In today's episode, Alan Hart speaks with Herbalife CMO Hanan Wajih abou…

2 months, 2 weeks ago

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40: Preparing marketing data for AI: Insights from jeweler David Yurman's global head of CRM, data, customer experience and loyalty, Neha Kovach
40: Preparing marketing data for AI: Insights from jeweler David Yurman's global head of CRM, data, customer experience and loyalty, Neha Kovach

Episode 40

What does "AI-ready data" look like in a modern marketing organization, and where can it create practical value for marketers?

In today's episode A…

3 months ago

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39: How sales and marketing can grow together: Insights from Braze Chief Revenue Officer Ed McDonnell
39: How sales and marketing can grow together: Insights from Braze Chief Revenue Officer Ed McDonnell

Episode 39

What can stronger sales and marketing alignment look like in practice?

In today's episode, Alan Hart talks with Braze Chief Revenue Officer Ed McDo…

3 months, 1 week ago

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38: Turning customer stories into growth: Insights from Shopify's head of Customer & Industry Marketing, Génesis Miranda Longo
38: Turning customer stories into growth: Insights from Shopify's head of Customer & Industry Marketing, Génesis Miranda Longo

Season 1 Episode 38

How can marketing leaders use AI to scale customer storytelling in ways that drive growth without losing the human connection that matters?

In toda…

3 months, 2 weeks ago

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37: Adapting to shifts in consumer behavior: Insights from Rich Honiball, retail executive and adjunct instructor at George Mason University
37: Adapting to shifts in consumer behavior: Insights from Rich Honiball, retail executive and adjunct instructor at George Mason University

Episode 37

How can marketers adapt when consumer behavior is shifting faster than traditional strategies can keep up?

In this episode Rich Honiball shares his…

3 months, 4 weeks ago

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Rerelease: Unleashing growth with the 'yes, and' strategy with PNC Bank CMO, Jenn Garbach
Rerelease: Unleashing growth with the 'yes, and' strategy with PNC Bank CMO, Jenn Garbach

From the archives - orginally released March 2025

Episode Description

Jenn Garbach is the chief marketing officer at PNC Bank, where she leads a team…

4 months, 1 week ago

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36: Marketing complexity into clarity: Insights from Synopsys CMO Ann Minooka
36: Marketing complexity into clarity: Insights from Synopsys CMO Ann Minooka

Episode 36

As AI reshapes discovery, how do you make complex tech clear to buyers and demonstrate how marketing is driving growth?

Synopsys CMO Ann Minooka sha…

4 months, 3 weeks ago

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35: Marketing as entertainment, built to perform:  Insights from Chime Chief Growth and Marketing Officer, Vineet Mehra
35: Marketing as entertainment, built to perform: Insights from Chime Chief Growth and Marketing Officer, Vineet Mehra

Season 1 Episode 35

How can you create marketing that feels like entertainment and drives measurable growth?

Chime Chief Growth and Marketing Officer Vineet Mehra brea…

5 months, 1 week ago

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34: Reaching patients directly in medtech: Insights from Medtronic's Senior Director of Global Integrated Communications, Neuromodulation, Naomi Rodiles
34: Reaching patients directly in medtech: Insights from Medtronic's Senior Director of Global Integrated Communications, Neuromodulation, Naomi Rodiles

Season 1 Episode 34

How do you raise awareness for complex, highly regulated medical therapies when most eligible patients do not even know it exists?

At CES 2026, Alan…

5 months, 3 weeks ago

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33: Rethink customer experience orchestration with AI: Insights from Adobe Enterprise CMO Rachel Thornton
33: Rethink customer experience orchestration with AI: Insights from Adobe Enterprise CMO Rachel Thornton

Season 1 Episode 33

How can marketing leaders deliver personalization at scale as content demands surge? How do brands protect discoverability as customers shift their …

6 months, 1 week ago

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