Podcast Episodes
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50: The future of fandom and its impact on brands: Insights from Electronic Arts GM and Senior Vice President of Global Marketing Andrea Hopelain
Season 1 Episode 50
Fandom is evolving from passive consumption to active participation, creating new opportunities for brands to connect with consumers in authentic wa…
1 day, 4 hours ago
49: Inside the Shifts Shaping CMO Roles and Hiring: Insights from Spencer Stuart's Marketing, Sales & Communications Officer Practice Leader, Richard Sanderson
Episode 49
How are the expectations for CMOs evolving?
In this episode, Richard Sanderson, Spencer Stuart's marketing, sales & communications officer practice…
1 week, 1 day ago
48: Building an interconnected CRM experience: Insights from Ford Motor Company Consumer CRM Lead Kim Reedy
Season 1 Episode 48
How can you deploy an end-to-end CRM strategy that keeps pace with complex, evolving customer journeys?
In this episode, Ford Motor Company Consume…
2 weeks, 1 day ago
47: Thoughtful CRM at omnichannel scale: Insights from GFiber Customer Communications Lead Trish Magnetico
Episode 47
How can you balance urgency, relevance and restraint in omnichannel customer messaging?
In this episode, Trish Magnetico, customer communications le…
3 weeks, 1 day ago
46: How Salesforce powers AI-enabled marketing: Insights from Salesforce Chief Customer Officer for Agentforce Marketing Kevin Siminski
Episode 46
What if the biggest shift in marketing isn't about chasing the next AI tool, but about making the systems and data that marketers already use work t…
4 weeks, 1 day ago
45: Scaling relevance: Insights from Visa Senior Vice President of Marketing, Kevin Skirde
Episode 45
Marketers are being pushed to do more than run campaigns. They are being asked to build relevance, personalize at scale and make every interaction fe…
1 month ago
RERELEASE: Bridging the gap between marketers and consumers: Insights from Gayle Troberman, executive advisor at iHeartMedia
RERELEASE: From the archives — originally released in July 2025.
Are your ads landing with consumers?
According to iHeartMedia's "The New American …
1 month, 1 week ago
44: Creating with sales, not for sales: Insights from Vanguard Head of Sales Channel Marketing John Howie
Season 1 Episode 44
What strategies is Vanguard using to help marketing and sales stay aligned while keeping the client at the center?
In this episode, Vanguard's John…
1 month, 2 weeks ago
43: How experimentation can fuel marketing effectiveness: Insights from General Motors Executive Director of Marketing and Consumer Engagement Laura Thornton
Season 1 Episode 43
At General Motors, modernizing marketing means more than just adopting new tools—it requires thoughtful experimentation and sound human judgment to …
1 month, 3 weeks ago
42: How Adobe is embracing the future of creative work: Insights from Adobe Chief Content and Creative Officer Stacy Martinet
Season 1 Episode 42
What could marketing teams accomplish if they spent less time chasing inputs and more time shaping ideas?
In this episode, Stacy Martinet, chief co…
2 months ago