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38: Turning customer stories into growth: Insights from Shopify's head of Customer & Industry Marketing, Génesis Miranda Longo
Season 1 Episode 38
How can marketing leaders use AI to scale customer storytelling in ways that drive growth without losing the human connection that matters?
In toda…
5 months ago
37: Adapting to shifts in consumer behavior: Insights from Rich Honiball, retail executive and adjunct instructor at George Mason University
Episode 37
How can marketers adapt when consumer behavior is shifting faster than traditional strategies can keep up?
In this episode Rich Honiball shares his…
5 months, 2 weeks ago
Rerelease: Unleashing growth with the 'yes, and' strategy with PNC Bank CMO, Jenn Garbach
From the archives - orginally released March 2025
Episode Description
Jenn Garbach is the chief marketing officer at PNC Bank, where she leads a team…
5 months, 4 weeks ago
36: Marketing complexity into clarity: Insights from Synopsys CMO Ann Minooka
Episode 36
As AI reshapes discovery, how do you make complex tech clear to buyers and demonstrate how marketing is driving growth?
Synopsys CMO Ann Minooka sha…
6 months, 1 week ago
35: Marketing as entertainment, built to perform: Insights from Chime Chief Growth and Marketing Officer, Vineet Mehra
Season 1 Episode 35
How can you create marketing that feels like entertainment and drives measurable growth?
Chime Chief Growth and Marketing Officer Vineet Mehra brea…
6 months, 3 weeks ago
34: Reaching patients directly in medtech: Insights from Medtronic's Senior Director of Global Integrated Communications, Neuromodulation, Naomi Rodiles
Season 1 Episode 34
How do you raise awareness for complex, highly regulated medical therapies when most eligible patients do not even know it exists?
At CES 2026, Alan…
7 months, 1 week ago
33: Rethink customer experience orchestration with AI: Insights from Adobe Enterprise CMO Rachel Thornton
Season 1 Episode 33
How can marketing leaders deliver personalization at scale as content demands surge? How do brands protect discoverability as customers shift their …
7 months, 3 weeks ago
32: Strategies to link marketing to revenue: Insights from Anaplan CMO Jim Freeze
Season 1 Episode 32
How might your marketing strategy change if you could prove—with shared baselines and benchmarks—which efforts truly move the needle, and which don'…
8 months, 1 week ago
31: Turning a marketing idea into a product: Insights from Sift's former Chief Marketing Officer Armen Najarian
Season 1 Episode 31
What if your next marketing idea could become your company's most valuable product?
Armen Najarian, former CMO at Sift, discusses the challenges of…
8 months, 3 weeks ago
30: Building billion-dollar brands with purpose: Insights from Mars Wrigley North America & Global Ice Cream President Anton Vincent
Season 1 Episode 30
How can marketing leaders balance rapid change, emerging technology and brand purpose to drive lasting growth and loyalty across a portfolio of icon…
9 months, 1 week ago