Podcast Episodes
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32: Strategies to link marketing to revenue: Insights from Anaplan CMO Jim Freeze
Season 1 Episode 32
How might your marketing strategy change if you could prove—with shared baselines and benchmarks—which efforts truly move the needle, and which don'…
6 months, 3 weeks ago
31: Turning a marketing idea into a product: Insights from Sift's former Chief Marketing Officer Armen Najarian
Season 1 Episode 31
What if your next marketing idea could become your company's most valuable product?
Armen Najarian, former CMO at Sift, discusses the challenges of…
7 months ago
30: Building billion-dollar brands with purpose: Insights from Mars Wrigley North America & Global Ice Cream President Anton Vincent
Season 1 Episode 30
How can marketing leaders balance rapid change, emerging technology and brand purpose to drive lasting growth and loyalty across a portfolio of icon…
7 months, 3 weeks ago
29: When a brand film works to shift perception: Insights from Lingokids CMO and COO Mikael Journo
Season 1 Episode 29
Lingokids Chief Marketing and Chief Operating officer (CMO and COO) Mikael Journo shares how he skillfully blends data-driven strategies with intuit…
8 months ago
28: Creating Gen Z FOMO in experiential marketing: Insights from Museum of Illusions Chief Marketing Officer Andy Levey
Season 1 Episode 28
Chief marketing officer (CMO) Andy Levey pulls back the curtain on experiential marketing at the Museum of Illusions (MOI) across the world, reveali…
8 months, 1 week ago
27: Ford's data decisioning for dealers and drivers: Insights from Ford Motor Company Head of Marketing Technology and Dealer Platforms, Mark Sucrese
Season 1 Episode 27
Ford is using advanced data and analytics to make smarter, more personalized decisions that connect and benefit both its dealers and drivers. Mark S…
8 months, 3 weeks ago
26: Is your governance ready for AI? Insights from OneTrust Chief Marketing Officer, Michael Schanker
Season 1 Episode 26
Michael Schanker, chief marketing officer (CMO) at OneTrust, shares ways that marketing leaders can rethink their approaches to governance in an era …
8 months, 3 weeks ago
25: Leading people-focused tech transformations: Insights from Marathon Petroleum Corporation Commercial IT Leader, Justin Schwartz
Season 1 Episode 25
Justin Schwartz, commercial IT leader at Marathon Petroleum, shares how his team is bringing people and technology together to drive meaningful chan…
8 months, 4 weeks ago
24: Increase productivity with a digital workforce: Insights from TeamViewer Chief Executive Officer, Oliver Steil
Season 1 Episode 24
Oliver Steil, chief executive officer (CEO) at TeamViewer, shares how his team is reshaping the digital workforce across industries by enabling remo…
9 months ago
23: Transforming complexity into clarity through data: Insights from Dion Smith, senior vice president of worldwide partner ecosystem at Siemens
Season 1 Episode 23
Dion Smith, senior vice president (SVP) of worldwide (WW) partner ecosystem at Siemens reveals how the 175-year-old and highly diverse organization,…
9 months ago