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19: Standing out in a 'sea of sameness': Insights from Tati Lindenberg, chief brand officer at Dirt Is Good
19: Standing out in a 'sea of sameness': Insights from Tati Lindenberg, chief brand officer at Dirt Is Good

Season 1 Episode 19

In today's episode, Alan wraps up our Cannes Lions International Festival of Creativity content series with Tati Lindenberg, chief brand officer at D…

1 year ago

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18: The secret to Klarna's AI advantage: Insights from David Sandstrom, chief marketing officer at Klarna
18: The secret to Klarna's AI advantage: Insights from David Sandstrom, chief marketing officer at Klarna

Season 1 Episode 18

In today's episode, we continue our Cannes Lions series as Alan and David Sandstrom, chief marketing officer at Klarna, discuss how embracing change,…

1 year ago

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17: Google it: Smarter marketing with AI: Insights from Sean Downey, president of Americas & Global Partners at Google
17: Google it: Smarter marketing with AI: Insights from Sean Downey, president of Americas & Global Partners at Google

Season 1 Episode 17

Sean Downey is the president of Americas & Global Partners at Google, overseeing the company's expansive advertising business, including Google Searc…

1 year ago

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16: Driving audience engagement with the magic of Disney: Insights from Andrew Messina, senior vice president at Disney Advertising
16: Driving audience engagement with the magic of Disney: Insights from Andrew Messina, senior vice president at Disney Advertising

Season 1 Episode 16

Andrew Messina is a Senior Vice President at Disney Advertising. He began his career on the agency side before moving into daytime sales at ABC, then…

1 year ago

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15: Live from Cannes Lions 2025: Candid conversations on the future of marketing
15: Live from Cannes Lions 2025: Candid conversations on the future of marketing

Season 1 Episode 15

Each year, top creative minds gather at the Cannes Lions Cannes Lions International Festival of Creativity for a week of innovations, awards, and can…

1 year, 1 month ago

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14: Bridging the gap between marketers and consumers: Insights from Gayle Troberman, executive advisor at iHeartMedia
14: Bridging the gap between marketers and consumers: Insights from Gayle Troberman, executive advisor at iHeartMedia

Season 1 Episode 14

Are your ads landing with consumers?

According to iHeartMedia's "The New American Consumer 2.0" study, 44% of Americans feel ignored by most media a…

1 year, 2 months ago

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13: Ways to nail your product positioning: Insights from Sjoerd Handgraaf, chief marketing officer at Sharetribe
13: Ways to nail your product positioning: Insights from Sjoerd Handgraaf, chief marketing officer at Sharetribe

Season 1 Episode 13

How do you determine your product's market value beyond its features?

In today's episode, Alan and Sjoerd Handgraaf, Sharetribe's chief marketing of…

1 year, 2 months ago

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12: Forging a regenerative future for fashion: Insights from Eric Liedtke, executive vice president of brand strategy at Under Armour and founder and chief executive officer of UNLESS Collective
12: Forging a regenerative future for fashion: Insights from Eric Liedtke, executive vice president of brand strategy at Under Armour and founder and chief executive officer of UNLESS Collective

Season 1 Episode 12

Can streetwear be made with zero plastic?

Eric Liedtke says it can be, and he is on a mission to systematically change the fashion industry by shift…

1 year, 3 months ago

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11: Exploring the "2025 CMO Tenure Study": Insights from Richard Sanderson, marketing, sales, and communications practice leader at Spencer Stuart
11: Exploring the "2025 CMO Tenure Study": Insights from Richard Sanderson, marketing, sales, and communications practice leader at Spencer Stuart

Season 1 Episode 11

What do executive recruiters look for when placing chief marketing officer (CMO) candidates? Why do CMOs have some of the shortest average tenures am…

1 year, 3 months ago

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10: The strategic genius of Taylor Swift: Insights from Kevin Evers, senior editor at Harvard Business Review
10: The strategic genius of Taylor Swift: Insights from Kevin Evers, senior editor at Harvard Business Review

Season 1 Episode 10

What lessons can marketers learn from Taylor Swift's massive success?

In today's episode, Alan Hart talks with Kevin Evers, senior editor at Harvard…

1 year, 3 months ago

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