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The Immersive Human‑in‑the‑Loop Strategy
Episode 204
Episode #204:
Jody Guetter, CEO at finmarkIQ, explains why AI‑era marketing must include real people at every stage. She argues that the human-in-the…
9 months, 2 weeks ago
Mastering B2B Pricing: Driving Profitability, Value, and Customer Trust
Episode 203
Episode #203:
Barbara Toens, Global CMO at Gantrex, explores the often-overlooked impact of pricing on trust and long-term business value. She explai…
9 months, 2 weeks ago
AI Is Going to Change Our B2B World, But How?
Episode 202
Episode #202:
Rusty Jensen, Chief Revenue Officer at ConnexAI, draws on two decades in contact-center and customer-experience leadership to explain ho…
9 months, 2 weeks ago
Chief Sales Officers: How to Get Customers to Come to You
Episode 201
Episode #201:
Ainar Nurk, Chief Sales Officer at Nexi Group, argues that in today’s distrustful climate trust is the decisive currency of B2B growth, …
9 months, 3 weeks ago
CMOs: The Deal Breaker for Creating Long-Term Sustainable Growth
Episode 200
Episode #200:
Vladimir Sitnikov, Chief Marketing Officer at Constructor Tech, explains why trust has become the decisive currency in B2B growth. Drawi…
9 months, 4 weeks ago
It's Unbelievable What Our ICP Shares with Us If We…
Episode 199
Episode #199:
💡 Joris van der Waart, CMO at Lumosa, shares invaluable insights on building brand trust and the critical importance of deeply understan…
11 months, 1 week ago
How Marketing Truly Drives Profitable Growth
Episode 198
Episode #198:
💡 Barbara Toens, Global CMO at Gantrex, brings her pricing PhD and global B2B experience to this in-depth discussion. She explains how m…
11 months, 1 week ago
Why Hypergrowth Shouldn't Be Our Primary Goal
Episode 197
Episode #197:
💡 Luna Shirley, CRO at ROI Hunter, challenges the obsession with hypergrowth and its hidden costs. She shares industry data showing 73% …
11 months, 1 week ago
Why You Need to Stop Your Growth-at-All-Costs Strategy
Episode 196
Episode #196:
💡 Peter Mullen, Growth Leader of AI, GTM, Brand, and CX at Simply Systems LLC, explains why the “growth-at-all-costs” era is breaking t…
11 months, 2 weeks ago
Closing the B2B Trust Gap Through Authentic Insights
Episode 195
Episode #195:
💡 Andi Giri, CEO of Softsquare and veteran venture investor, brings decades of experience, from the early days of Y2K through today’s AI…
11 months, 2 weeks ago